Word of the Year ยท 2022
Curiosity.
The year we stopped assuming we knew the answer and started asking better questions.
What CURIOSITY stands for
Curiosity Unlocks Reluctance by Investigating Opportunities to Stimulate Intelligent Thoughts, just for You.
Why we chose CURIOSITY
By 2022, we had years of experience and a proven model. The risk that comes with that experience is assumption. We chose CURIOSITY to push back against it. AI was about to upend knowledge work. The category we were quietly building was about to need a name. None of that would come from pretending we already knew everything.
What it meant for the team
- In sales conversations, we asked instead of pitched.
- In our strategy work, we questioned our own assumptions. The VA model. The training approach. Everything was open to investigation.
- In the team, we encouraged people to ask why we were doing it this way.
What it became by year's end
By the end of 2022, CURIOSITY had become the year we started seeing the work differently. The questions we asked in 2022 became the answers we built in 2024.
The best businesses are run by the most curious people.
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