19 Brian Basilico – Marketing with Bacon?!
Brian Basilico – Marketing Awesomeness!
This was one of the funner interviews I had the privelage of hosting. Brian is not only funny, but he’s pretty darn brilliant. The thing that really stuck out in my mind about Brian was how easy he explains things. He has a tremendous knack for conveying the technical aspects of marketing your business online in such a way that a person with no experience in the industry can not only comprehend the marketing process, but they can act on it right away.
Brian Basilico is a nationally recognized speaker, author, trainer and adjunct professor. He brings over 30 years of marketing experience to his award winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated blogger, and has been featured as an guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts. He was recognized by the Online Marketing Institute for the 40+ digital marketing strategists as luminaries who have paved the way for digital marketing innovation and education throughout the past year 2014.
Brian has over 30 years experience in the marketing arena. He started in marketing by opening up a recording studio in his father’s basement. He was eventually hired by AT&T to become a video tech. He went on to shoot, edit and produce various campaigns for them before starting up his own commercial recording studio. He did jingles, radio and television. He had large clients including doing all the training “cassettes” for Avon. He did small stints for Arthur Anderson and another ad agency before starting his current company called B2B Marketing and he’s been there over the last 14 years.
Brian understands how important it is to evolve in this industry. He said “When I had my recording studio, five employees and $250k worth of gear sitting in the basement of his corporate office, and nowadays, that same kind of technology can be purchased on an iPhone with a $10 app”.
Brian enjoys teaching his clients about the industry so they have a better understanding of marketing; however, he also enjoys providing products and services such as:
- Websites
- YouTube
- SEO
- Blogs
- Social Networking
- and much more…
Brian teaches quite a bit, but the part of his teaching that really separates him from most professors/teachers, is that he practices what he preaches. He doesn’t stop participating in the world of marketing. In order to be teaching this subject, you have to be hands on so you know what’s going on. Brian gets this and that’s why the people that go to listen to him speak get real-time value. No one will ever get depricated information when they talk or listen to Brian.
Brian Explains Relationship Marketing Utilizing the Know, Like and Trust Model
- Know Portion: This is the part of the process where you get to meet face to face.
- Social Media Portion: This is the “Like” part of the process where you get to grow and bond your relationship and keeps you memorable.
- Trust Portion: The “Trust” portion is where the transaction happens.
If you are looking for a “How-to” social networking book, then this is not for you. This is a “Why-to” book. If you have been overwhelmed and confused by all the conflicting examples and theories about why social networking works for some and not for others, this book will be an eye-opening breath of fresh air.
The easiest way to find Brian is by Googling him, but here are his direct links that were mentioned on the show:
B2B Interactive Marketing Website
Not About U Website
Brian Basilico on Facebook
Send Brian a Tweet – @bbasilico
Connect with Brian Basilico on LinkedIn
Brian on Pinterest
Watch Brian on YouTube
Visit Brian’s “My Marketing Magnet” Page
Brian Basilico Podcast iTunes
This was a great interview and I encourage you to listen to the show in its entirety; however, I’ve made it easy for you to listen to a couple of the highlights of the show below:
- Meet Brian Basilico. (2:02 Mark)
- What are the two most shared things on the internet? (This is a totally surprising stat – see if you can guess?) (8:40 Mark)
- What is OPB? (10:05 mark)
- Brian’s take on “Relationship Marketing”. (10:50 mark)
- What is your Bacon? (13:14 Mark)
- How did Brian generate ongoing interest in his book? (13:46 Mark)
- What is Brian’s Favorite Tip? (14:38 Mark)
- What does Brian say about Social Software? (23:31 Mark)
- What was Brian’s Break Away Moment? (27:59 Mark)
- Brian’s “Parting Words”. (33:01 Mark)
Stop Riding the Pine is a lot of fun and we love sharing the shows we’ve done. We would greatly appreciate your assistance in helping us grow this show by not only downloading the episodes, but also sharing them. Leave comments and rate our show so we can make the show even better. Here are the links:
About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
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