21 Eric Granof, Expert Bail
Eric Granof – Chief Marketing Officer
Eric Granof and I spoke about his incredible marketing success story with regard to how he was able to bring a national brand concept to market. What’s really cool about what Eric did is the fact he was first to market in the “Bail Bonds” niche. This is something that we often discuss on the show and Eric provides insight from his first-hand experience.
What I really enjoyed about this conversation is that Eric was able to draw from his 17 years worth of marketing experience. He conveyed his message using marketing terminology in a way that is easy to understand. Even though his niche is very specific, many of the items we discussed relate to marketing in general. This should be of particular to those looking for examples anyone can incorporate into their marketing campaigns.
Eric is currently the Chief Marketing Officer for AIA Bail Bond Surety, (Allegheny Casualty International Fidelity Associated Bond). The AIA family of companies has been partnering with agents across the country for over a century. Formed in 2003 as an alliance of the industry’s leading companies Allegheny Casualty, International Fidelity and Associated Bond. AIA utilizes a unique “service- focused” approach to management, that provides its family of agents with the knowledge, tools and commitment they need to grow their business and succeed.
With over 150 years of combined experience between the companies, AIA has become the overwhelming industry leader in agent service, national coverage, bail bonds written and number of agents. AIA prides itself on building long-term relationships with its partner agents that foster trust and confidence.
How Eric Grew Notariety Within the Bail Bonds Category
The main goal Eric wanted to acheive is bring attention to the misperceptions within the bail bond industry through ExpertBail.com. So many people think of bail bonds agents as rough looking people with long hair, tattoo’s and leather jackets. In reality, this couldn’t be further from the truth. Eric wanted to educate people by telling them “The Truth” about the bail industry.
Eric went out and actually spoke to both bail agents and the consumers about bail bonds. This information was both critical and paramount in figuring out how to position ExpertBail.com in a way that can be effectively delivered and received by the consumers and the bail agents collectively. One of the biggest perceptions Eric found during this research is that this industry is completely misunderstood. People’s perception of bail agents are misguided due to the way this industry has been presented in the media. Many people don’t even realize that 50% of the bail agents consist of women.
It was very important to understand what the message was going to be in building a national brand. The overall message was figuring out how to talk about this industry in the best light. On the main expertbail.com site, there is a series of interviews of current bail agents. The goal of this video was to help spread the word that bail agents are people just like you and me.
Making this industry compelling and interesting for people to engage with took some work, but Eric approached this in two ways. Truth was a big part of this thing and so Eric went to the agents and figured out what they were doing within their communities. He found out that many of the bail agents were involved in several community based projects that help bring the community together. Bail agents are usually run by families that have resided in that area for a long time. Because the bail agent is part of their community, they are vested in several different aspects within the community.
On the other side of this research, Eric wanted to shed some lighthearted insight into the world of bail bonds. As mentioned above, their is a negative connotation associated with this industry. In order to to alleviate some of this negativity, Eric wanted to incorporate some humor in their outreach and marketing. Eric’s blog makes light of some of the various instances involving bail bonds. They really enjoyed creating fun blog articles with catchy titles that help generate a lot of interest through humor.
Facebook Brag Leads to Jail Time Drag – Featured Blog on ExpertBail.com
The video below introduces bail agents in a new way… a truthful way… yes, they are humans just like you and me.
What is ExpertBail.com?
ExpertBail is the only true National Bail Bond Network. With bail bond agents in every state that bail can be written, the ExpertBail Network of Agents can service your needs no matter where you or the defendant is located.
We understand that seeking out a bail bond is not something that anyone ever plans for or expects. That’s why we are here. We have obtained the finest bail bond agents and gathered them for you in our Network. Instead of pointing a finger in a phone book or drawing a name out of a hat, you can believe that ExpertBail is the most trusted resource for bail bonds in the nation.
There are several ways you can find a trusted ExpertBail Agent:
-
Search ExpertBail.com. Any agent you find listed on our site is ExpertBail approved and will happily help you.
-
Mobile Web App. Through the first optimized bail bond mobile application, you can find an ExpertBail Agent with the push of one button based on your geolocation.
-
Call us, 800.938.BAIL. Our representatives are available 24 hours a day, 7 days a week, 365 days a year to assist you in
finding an ExpertBail Agent.
Look for the logo. If you are not near a computer or mobile phone, all you need to do is look for the ExpertBail Network “Trusted Business” Logo and you can relax knowing that you are working with the best bail bond agents in the country.
To get in touch with Eric or to learn more about the bail bonds business and the sites that were mentioned on the show, click on the links below:
ExpertBail.com Website
Eric Granof Facebook
Expert Bail Facebook Fan Page
Send Eric a Tweet – @ExpertBail
Connect with Eric Granof on LinkedIn
Eric Granof Expert Bail on Google Plus
Watch Expert Bail on YouTube
AIA Surety Website
Here are the highlights to my interview with Eric Granof of ExpertBail.com:
- Meet Eric Granof. (3:36 Mark)
- What is so significant about Dog “The Bounty Hunter”? (5:45 Mark)
- Capitalizing on a Huge Opportunity as a Marketer. (10:09 mark)
- How did Eric identify his target market? (11:48 mark)
- How did Eric create the brand? (15:45 Mark)
- What is Expert Bail? (24:54 Mark)
- What is a bail bond? (28:50 Mark)
- What was Eric’s break away moment? (39:35 Mark)
- Eric’s “Parting Words”. (43:19 Mark)
Stop Riding the Pine is a lot of fun and we love sharing the shows we’ve done. We would greatly appreciate your assistance in helping us grow this show by not only downloading the episodes, but also sharing them. Leave comments and rate our show so we can make the show even better.
About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
Victoria Dorsano2023-09-17Bottleneck has been such an amazing support for my business! They have a seamless process to ensure you find the right fit for your DDA. I am so thankful I started working with them! I'm now able to accomplish so much more in my business with a personal DDA and editing team on my side. Thank you!!
Rockwell Felder2023-03-15I cannot thank the team at Bottleneck enough for their incredible support of our business. Their team has played a vital role in helping us staff our customer support and ensuring our customers were satisfied with our services. Their Distant Assistants were extremely helpful in answering inquiries promptly, handling complaints, and providing solutions to our customers' needs. Their professionalism, attention to detail, and communication skills are exceptional. Working with Bottleneck has been a fantastic experience, and I highly recommend their services to anyone needing a reliable and efficient virtual assistant, especially for customer support.
Karen Ravano2022-09-24I am grateful and blessed to be part of this team. It’s such a wonderful experience because i gain more experience and help me enhance my basic skills. This will be my stepping stone to my career as a newbie in this kind of industry. It would help to reach my goals.
Jeany Mercadal2022-09-16Bottleneck Distant Assistants can lessen the burden of company owners. We provide excellent services depending on our client needs. We are not scam, clients surely get more than what they pay for. Being part of this team helped me hone my skills and become excellent in all my works.
Jeff Peñaflor2022-09-14I started last March 24, 2021 as a Dedicated Distant Assistant and it was an awesome experience. In this new journey, as Security Administrator of Bottleneck Distant Assistants, I have been supported by the team, A LOT !!!! All help that I need, the whole team is there to support me. I know that there are a lot of room for improvements with my skills and what I know, but because of BNDA, I became equipped with all the weapons I need to conquer the daily challenges especially with my tasks. With BNDA, they will not just help you to aim high, but soar the skies!
Tinoe D2022-09-09I don't remember the last time I loved what I was doing until Bottleneck came into the picture. I love working for bottleneck, they are professional. The management makes the workplace fun and they're very flexible. I definetly recommend that you make that important switch and be part of something big today by joining BNDA.
Michael Goodcliffe2022-09-09Jaime and his team are incredible at what they do! Joining them has been one of the best decisions in my life! I whole heartedly recommend them to anyone who are looking to scale and improve their business. Their highly 'Dedicated Distant Assistants' are well trained. They are top notch!
GM Simon2022-09-08Working with Bottleneck is not just having one or two assistants working alongside you. You have the support of the whole team behind them as well.
Ma. Edeliza Silot2022-09-07Aside from the knowledge gained, the trainers are highly commendable.
Sara Knox2022-09-07What an awesome business! Finally, a way to hire the RIGHT person for my administrative tasks and they are remote! No office space to consider, W2's, 1099's or payroll. Jaime and his team of remote workers are top-notch! I hired my first assistant in May. I recently suffered a motorcycle accident and it left me unable to work for 2 weeks. But my assistant stepped right in to guide our CEO on all matters financial. It’s so nice to have that stress eliminated from my life!
Get Your Book Now!
Quit Repeating Yourself provides guidance for entrepreneurs, business leaders, and managers to help prevent unknown challenges from ruining their business.
