93 Greg Smith Creating a Viable Product

Jaime Jay welcomes Greg Smith to today’s podcast. Greg is the owner of Thinkific. An online learning platform designed for entrepreneurs that Jaime is reallyGreg Smith stoked about! Listen in to learn why!

In the Beginning

Greg is a proud kiteboarding and hockey playing husband and father of one. Greg was intent on becoming a lawyer. While in law school, he created an online course as a hobby with his brother. It eventually was generating more revenue for Greg than his lawyer gig.

It was so successful for Greg that he started another course. It grew and people were wondering if he could duplicate the software for them. Everything was custom so it was easier said than done.

The Software is Born

Out of the need for software to duplicate his successful online learning courses, he and his brother developed Thinkific. Now others can create their other courses. Greg loves helping others succeed and Thinkific has provided him with the platform to do it.

“Keep moving forward until you find that perfect product, market, fit for people.” – Greg Smith

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Building a Business

There is always the initial excitement of building a new business. Then there’s the dip.  it’s a bit of a down period where you are questioning yourself. You are putting in a lot of effort without much return. This is the point where a lot of people quit.

Greg SmithGreg was lucky enough to get the right advice at the right time. He kept experimenting and moving forward until he began to see the exponential growth on the other side of the dip.

Shiny Object Syndrome

When you’re a year or a year-and-half into a new business and you’re not seeing the success yet, you want to keep the excitement going. Then you see the new shiny object and reach for it.

If you want to learn how Greg Smith avoided the pitfalls of early entrepreneurship and found success, then make sure to listen to this episode.  You can also check out his links below to learn more about him.  He welcomes all questions, comments, and inquiries! Don’t forget to mention you heard about Greg on Stop Riding the Pine:-)

Twitter
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The Dip by Seth Godin

Here are the highlights of my conversation with Greg Smith if you are in a hurry:

  • Who is Greg Smith? (4:56)
  • Greg’s Calgary story (7:43)
  • Challenges as an entrepreneur (10:12)
  • When is it ok to invest in marketing? (16:52)
  • The most successful way to use Thinkific? (25:00)
  • Greg’s Breakaway Moment? (28:56)
  • Greg’s takeaway? (32:55)

Special Mentions:
(iTunes Shout Out) Peggy Sage

Thank you to Alexis Ayala, for providing the incredible editing for this episode. If you need to find an audio editor, send Alexis an email at lex@slapshotstudio.com.

Interview ValetThank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests – You be the Guest, We do the Rest! Check out their new website at InterviewValet.com.

This episode of Stop Riding the Pine Podcast was brought to you by DoneForYouWP.com

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