Transformative Learning and Wellbeing For Leadership Development | Ep. 068 David Cherner

Today, we had the chance to converse with David Cherner, the Co-Founder and CEO at YOL. The company delivers transformative learning experiences for professionals and teams. They combine wellbeing training and mindfulness-based service engagement as a foundation for impactful leadership development.

We talk about the importance of culture, how he came up with the business concept and many more!

Health and Wellness Exec

David spent most of his prior career in the health and wellness arenas, both as an executive and strategy consultant. He shares to us how YOL (a Turkish word for path or road) was born out of personal wellness experience. He was so refreshed and transformed that he wanted to package a similar experience for other middle-aged people who wanted to get a kick start in life.

“We started as a B2C trip and retreat company. Fast forward 6 years to now we’ve evolved into a hybrid experiences company. Now we consider ourselves a pure B2B corporate learning and well-being company.” – David Cherner

The Ultimate Experience

David and his team spent about 6 months doing research on the broader retreat space. He even found himself immersed in a humanitarian trip to Haiti. Ultimately, they end up with the idea of taking people to beautiful places where the aesthetics and the environment would automatically transport them to connect their mind and body. 

“Teaching them how to meditate, giving them some stress reduction techniques, giving them some killer yoga⁠—so they kind of sit in their heads and their bodies. The ultimate goal of our experience? Their heads are clear, their bodies are rejuvenated, and already they feel like they’ve accomplished something and they’re ready to take on what’s next in their world” – David Cherner

Importance of Culture

As a strong believer that Culture outweighs any strategy, Jaime Jay poses a question for David about his personal definition of culture. 

“Culture is the soul of the company. It’s the vibe, its the DNA. That’s how I would describe it and you can describe it, the norms, certain behaviors of different people and so on and so forth but to me, its something you really feel.” – David Cherner

Download and listen to Transformative Learning and Wellbeing For Leadership Development to learn more. Remember to let David know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the link below:

Linkedin: David Cherner

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Jaime Jay

About Jaime Jay

Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.

Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.

He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.

When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.

He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.

He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.

Victoria Dorsano
Victoria Dorsano
2023-09-17
Bottleneck has been such an amazing support for my business! They have a seamless process to ensure you find the right fit for your DDA. I am so thankful I started working with them! I'm now able to accomplish so much more in my business with a personal DDA and editing team on my side. Thank you!!
Rockwell Felder
Rockwell Felder
2023-03-15
I cannot thank the team at Bottleneck enough for their incredible support of our business. Their team has played a vital role in helping us staff our customer support and ensuring our customers were satisfied with our services. Their Distant Assistants were extremely helpful in answering inquiries promptly, handling complaints, and providing solutions to our customers' needs. Their professionalism, attention to detail, and communication skills are exceptional. Working with Bottleneck has been a fantastic experience, and I highly recommend their services to anyone needing a reliable and efficient virtual assistant, especially for customer support.
Karen Ravano
Karen Ravano
2022-09-24
I am grateful and blessed to be part of this team. It’s such a wonderful experience because i gain more experience and help me enhance my basic skills. This will be my stepping stone to my career as a newbie in this kind of industry. It would help to reach my goals.
Jeany Mercadal
Jeany Mercadal
2022-09-16
Bottleneck Distant Assistants can lessen the burden of company owners. We provide excellent services depending on our client needs. We are not scam, clients surely get more than what they pay for. Being part of this team helped me hone my skills and become excellent in all my works.
Jeff Peñaflor
Jeff Peñaflor
2022-09-14
I started last March 24, 2021 as a Dedicated Distant Assistant and it was an awesome experience. In this new journey, as Security Administrator of Bottleneck Distant Assistants, I have been supported by the team, A LOT !!!! All help that I need, the whole team is there to support me. I know that there are a lot of room for improvements with my skills and what I know, but because of BNDA, I became equipped with all the weapons I need to conquer the daily challenges especially with my tasks. With BNDA, they will not just help you to aim high, but soar the skies!
Tinoe D
Tinoe D
2022-09-09
I don't remember the last time I loved what I was doing until Bottleneck came into the picture. I love working for bottleneck, they are professional. The management makes the workplace fun and they're very flexible. I definetly recommend that you make that important switch and be part of something big today by joining BNDA.
Michael Goodcliffe
Michael Goodcliffe
2022-09-09
Jaime and his team are incredible at what they do! Joining them has been one of the best decisions in my life! I whole heartedly recommend them to anyone who are looking to scale and improve their business. Their highly 'Dedicated Distant Assistants' are well trained. They are top notch!
GM Simon
GM Simon
2022-09-08
Working with Bottleneck is not just having one or two assistants working alongside you. You have the support of the whole team behind them as well.
Ma. Edeliza Silot
Ma. Edeliza Silot
2022-09-07
Aside from the knowledge gained, the trainers are highly commendable.
Sara Knox
Sara Knox
2022-09-07
What an awesome business! Finally, a way to hire the RIGHT person for my administrative tasks and they are remote! No office space to consider, W2's, 1099's or payroll. Jaime and his team of remote workers are top-notch! I hired my first assistant in May. I recently suffered a motorcycle accident and it left me unable to work for 2 weeks. But my assistant stepped right in to guide our CEO on all matters financial. It’s so nice to have that stress eliminated from my life!
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