Essential Skills for Social Media Distant Assistants
Essential Skills for Social Media Distant Assistants
Instagram, Facebook, Twitter, and other social media platforms have empowered entrepreneurs and business owners for a couple of years now. For distant assistants specializing in this field, what do you need to help your clients generate leads, increase conversions, and ultimately succeed in business? Here are 6 Essential Skills for Social Media Distant Assistants—straight from one of our rising distant assistants, Kristine.
1. Communication skills
We sometimes hear people saying that flattery is one important skill when dealing with customers. That to make a sale, you need to know how to soften their hearts by telling them praises.
But marketing on social media does not necessarily have to work that way. The ability to express ideas and connect with an audience can both be done with authenticity and a sincere desire to communicate.
“Communication does not only refer to your engagement with people who are on social media,” Kristine said. “This also concerns your connection with the company that you are representing.”
She continued, “Since I come from a different background and culture as person, it is necessary that I educate myself with the company’s culture and the people they are targeting in the business. In that way, I get to create content that is both interesting to the audience and effective in producing the results we need.”
2. Goal setting
Be it on Twitter, Facebook, etc. social media platforms, competitions in the industry abound. And with multitudes of content released daily on the internet, you could pretty much feel like a needle in a haystack.
How do you stand out?
Kristine shared that Social media management and marketing are no different from her other responsibilities in the company.
She said, “Setting goals and objectives will help me gauge a campaign’s performance. If the campaign does not align with the goals and objectives that I am trying to reach, then I have to redefine and adjust the content.”
3. Organizational skills
Social media distant assistants are not exempted from the need to organize and have a system — one that works best for them.
Every day they work with graphics, files, videos, and other items in their list of things to do. Forgetting where they placed what can become frustrating.
“Organization is very important to a social media manager. You need to create a schedule regarding when to post, what to post, and on which platform to post.,” Kristine said.
“Every social networking site varies in its effectivity to the audience. Pinterest and Instagram, for example, are good for images and other graphics. The other platforms have their own specialties as well.”
What does this call her to do?…
“It tells me to plot a social media calendar. I lay out my plans in a Google spreadsheet to have a better perspective on how things are going to flow.”
4. Attention to Details
Words, hashtags, images, comments, data — details that are either found or delivered on a social media platform call for deliberate attention. They’re the ones that welcome visitors and avid brand followers.
distant assistants who specialize in social media communicate on behalf of their respective clients. That is why whatever they do online, they need to align them with the standards set by the company.
Here is what Kristine said about it…
“It is also important to be keen on details. One mistake in the post may cause misunderstanding and confuse the audience.
“Before publishing or scheduling the post (if you’re using an automation platform like Hootsuite), always read your caption twice and check everything that needs to be checked.”
One can never be too careful.
5. Creativity and Innovation
Social media is constantly changing with new trends and technology. Nowadays, we already have Messenger chatbots and Facebook Live videos to name a few. The challenge for marketers is to learn how to use them in the best way possible.
“You have to know the current trends. Know what works for the company and what doesn’t,” she said.
“You could not just stick to posting photos all the time. You have to be creative in a way that would attract more people to like or follow your account. Create compelling content.”
6. Ability to evaluate and utilize data
One big challenge that marketers face is keeping the audience engaged with the brand. Quality content, likes, giveaways, comments — each of these has the capacity to generate good results for the company.
But without a good strategy and proper implementation, these engagement efforts can be put to waste. According to Kristine, more than the nod that a company receives from her followers, maintaining that connection is important. And data can definitely help.
“As a social media manager, analytics is very important. It tells you whether you’re on the right track or not,” she said.
“Learn how to evaluate data and find ways to increase the account’s performance on Facebook, Twitter, or whatever social media platform you are on.”
Recommended Tools for Social Media DAs
Not getting the most out of your efforts on social media? Here are some of the tools that Kristine recommends:
- Hootsuite – post scheduling and automation
- Canva – creating social media graphics
- Redbooth – steady communication with clients
Now, over to you. What challenges do you have as a social media manager? How about as a distant assistant?
Special thanks to Kristine Onihog for gracing us with an interview. May she continue to inspire and do well in her chosen path.
Let us know what you think about these Essential Skills for Social Media Distant Assistants. Feel free to share your thoughts with others in the comments below!
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About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
Victoria Dorsano2023-09-17Bottleneck has been such an amazing support for my business! They have a seamless process to ensure you find the right fit for your DDA. I am so thankful I started working with them! I'm now able to accomplish so much more in my business with a personal DDA and editing team on my side. Thank you!!
Rockwell Felder2023-03-15I cannot thank the team at Bottleneck enough for their incredible support of our business. Their team has played a vital role in helping us staff our customer support and ensuring our customers were satisfied with our services. Their Distant Assistants were extremely helpful in answering inquiries promptly, handling complaints, and providing solutions to our customers' needs. Their professionalism, attention to detail, and communication skills are exceptional. Working with Bottleneck has been a fantastic experience, and I highly recommend their services to anyone needing a reliable and efficient virtual assistant, especially for customer support.
Karen Ravano2022-09-24I am grateful and blessed to be part of this team. It’s such a wonderful experience because i gain more experience and help me enhance my basic skills. This will be my stepping stone to my career as a newbie in this kind of industry. It would help to reach my goals.
Jeany Mercadal2022-09-16Bottleneck Distant Assistants can lessen the burden of company owners. We provide excellent services depending on our client needs. We are not scam, clients surely get more than what they pay for. Being part of this team helped me hone my skills and become excellent in all my works.
Jeff Peñaflor2022-09-14I started last March 24, 2021 as a Dedicated Distant Assistant and it was an awesome experience. In this new journey, as Security Administrator of Bottleneck Distant Assistants, I have been supported by the team, A LOT !!!! All help that I need, the whole team is there to support me. I know that there are a lot of room for improvements with my skills and what I know, but because of BNDA, I became equipped with all the weapons I need to conquer the daily challenges especially with my tasks. With BNDA, they will not just help you to aim high, but soar the skies!
Tinoe D2022-09-09I don't remember the last time I loved what I was doing until Bottleneck came into the picture. I love working for bottleneck, they are professional. The management makes the workplace fun and they're very flexible. I definetly recommend that you make that important switch and be part of something big today by joining BNDA.
Michael Goodcliffe2022-09-09Jaime and his team are incredible at what they do! Joining them has been one of the best decisions in my life! I whole heartedly recommend them to anyone who are looking to scale and improve their business. Their highly 'Dedicated Distant Assistants' are well trained. They are top notch!
GM Simon2022-09-08Working with Bottleneck is not just having one or two assistants working alongside you. You have the support of the whole team behind them as well.
Ma. Edeliza Silot2022-09-07Aside from the knowledge gained, the trainers are highly commendable.
Sara Knox2022-09-07What an awesome business! Finally, a way to hire the RIGHT person for my administrative tasks and they are remote! No office space to consider, W2's, 1099's or payroll. Jaime and his team of remote workers are top-notch! I hired my first assistant in May. I recently suffered a motorcycle accident and it left me unable to work for 2 weeks. But my assistant stepped right in to guide our CEO on all matters financial. It’s so nice to have that stress eliminated from my life!
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