Word of the Year ยท 2024
Preparation.
The year we got everything ready for the work that would change the company.
What PREPARATION stands for
Planning, Researching, Evaluating, Practicing, Assembling, Reviewing, Analyzing, Testing, Inspecting, Organizing, Noting.
Why we chose PREPARATION
By 2024, we knew something big was coming. We chose PREPARATION because big moves aren't won in the moment. They're won in the months of work that come before. The work happens before the work is visible.
What it meant for the team
- We documented every internal process. The Workflow Manual became the way our own company runs.
- We tested new approaches before scaling them. AI fluency curriculum got piloted before rolling out.
- We assembled the team and the system that would carry the next chapter.
What it became by year's end
By the end of 2024, PREPARATION had set the table for everything that came next: the category work that would launch in 2025, the methodology, the systems that would let us scale without breaking.
The work that nobody sees is the work that wins.
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