Christine R. is currently available for hire

Christine R.

Project Coordinator
Full-time - 40 hours/week

I am a Marketing graduate of De La Salle University with 6.5 years of Trade Marketing and Brand Management Managerial experience. Prior to this experience, I started my career last Sept 2014 as one of the chosen seven (7) applicants that were screened from the top Universities in the Philippines to be part of Fly Ace Corporation's Batch 2 Management Training Program where I was trained and immersed in various facets of the commercial business specifically targeted in Key Accounts, General Trade, Trade Marketing, Merchandising, Business Analytics, Product Management and Marketing Services for a year. During my 3-year stay with Fly Ace Corportation, I was then assigned under Trade Marketing and Product Management where I had built interest to Brand Management and spearheading ATL/BTL Brand campaigns in FMCG industry such as Dona Elena Make It Olive Oil TVC and Jolly Heartmate Barangayan Activation. From FMCG, I further pursued my career to Alcohol industry as Brand Manager with Premier Wines and Spirits last 2017 (part of Lucio Co's umbrella company) where I handled multiple principals and well-known international brands such as Carlos Brandy, Perrier Sparkling Water, and Foster Strong Beer from rolling forecast and inventory, to computing SKU PNL and cost structure as well as ATL/BTL promotions. I have successfully launched a new SKU in the market, Carlos Light Brandy, targeting the Filipino AB & upper C Market with its high affinity to Brandy Light variant, prioritizing in modern trade product listing, general trade and CVC distribution and product activations stage. After this stint, I also immersed myself in creating new product portfolio in the lighting Category at Firefly Electric and Lighting Corporation from 2019-2021, handling the company's Flagship brand: Firefly Lighting. Together with Product Development Manager and I, we also pioneered a new category under the said brand flagship: Firefly Yellow Shield which aimed to help Filipinos live under the "New Normal" in response COVID-19 pandemic last 2020. These line-up of new products were designed to “Prevent, Protect and Disinfect” such as alcohol, UVC lamp, air purifiers, humidifiers, and protective gears etc. specific to packaging conceptualization, layout design, content catalogue, and product briefing orientation to Sales and Admin Support. I also handled the brand's PR and Digital arm where we successfully garnered 30M PHP (equivalent to $600,000) PR Campaign in Basketball Partnership with ADMU with a budget of less than Php 500,000 or $10,000 budget to implement the said activity. On top of this, I have also spearheaded 2 major seasonal digital brand campaigns under the Firefly Lighting brand: “CeleBright Christmas with Firefly LED” having its FIRST ever celebrity endorser and Philippine’s Christmas icon, Jose Marie Chan, and “May Power Ka Lumaban” a digital video for Firefly Yellow Shield which over exceeded views and engagement performance vs target in different facets of digital platform (Facebook, Youtube, Instagram, Google ads and native articles). Currently, I am now looking for new opportunity to be able to work remotely permanently while continuing to upskill and learn new things such as Amazon Virtual Assistance / Amazon Business Store Management, and exploring the Distant Assistant niche. I aspire to further hone my skills and apply my previous learning and expertise to help new clients assist them in any way possible and become a stellar business partner (right arm) of their company business.

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Let's Work Together

Licenses and Certifications

EFSET C2 Proficient


  1. Creating company systems/workflows
  2. Managing team emails & calendars
  3. Setting team goals and objectives
  4. Delegating tasks to team members
  5. Following up with clients and team members
  6. Monitoring progress and deadlines
  7. Evaluating project performance to analyze the successful completion of goals
  8. Compiling and analyze data
  9. Exploring project management software
  10. Creating documents and reports

Skills And Strengths

Project Management, Result/Goal-oriented, Good communication and interpersonal skills, capable of maintaining strong relationships, organizational and multi-tasking skill, excellent analytical and problem solver, flexible either to work with the tea or lead the team as needed

Tools And Applications

Excel, Google Suite Workspace, Skype, Line, Wechat, Whatsapp, Viber, OneDrive, Microsoft Teams, Skype, Zoom etc