7-Figure Agency: How to Create a 7-Figure EBITDA Agency with Phil Singleton, SEO Expert | Live with Bottleneck
On this special episode of Live with Bottleneck, our guest Phil Singleton talks about how to create a 7-digit EBITDA agency. EBITDA means Earnings Before Interest Taxes Depreciation and Amortization. Seems like a lot of words but our guest will be able to discuss it in detail.
Phil Singleton is brilliant and can answer questions based on his experiences. He’s an expert on Google marketing and SEO, as well as a web designer and an award-winning author.
Stay tuned to this episode if you are interested in knowing what it takes to become an EBITDA agency.
Who is Phil Singleton?
Phil is a man of many talents. A marketing and SEO expert, he has owned and operated a digital agency based in Kansas, and has been working on it since 2005.
He is also an author, and in 2016, he co-wrote SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs with another expert, John Jantsch. John is the owner of Duct Tape Marketing, and is an SEO expert himself. The book is now an Amazon bestseller.
SEO for Growth has been listed as a top marketing book by Mashable, Oracle, and Huffington Post.
Phil has also authored a highly popular WordPress SEO plugin which is globally used by over 60,000 websites.
He has a new startup venture called Podcast Bookers, which helps marketers and executives get booked. Aside from that, Phil has been growing his agency by acquiring others in the Midwest.
What is a 7-digit EBITDA agency and how do you grow one?
EBITDA is basically the cashflow for any type of agency. It means Earnings Before Interest Taxes Depreciation and Amortization. However, this isn’t profit. For some companies, they do not take into account other expenditures for the business. These expenditures are not included in EBITDA.
An EBITDA agency isn’t all about the profit. To be able to have a successful EBITDA agency, a company must be able to add value and charge people.
The thing is, even though you own a multi-million dollar company, if you’re not raking in profit that match your worth, the company is basically worth nothing.
“If you set up your company the right way and move away from the old school agency mentality and move into one where you figure out ways to leverage growth, that’s when you can really crush it,” Phil says about becoming an EBITDA agency.
Becoming an EBITDA Agency
Getting margins beyond your wildest dreams is the first step to becoming an EBITDA agency. Contrary to popular belief, it’s attainable and doable.
At first, if your company is just starting out, you’d have to accept that your profitability will drop. You’d have to use the money to build your company and your revenue will suffer because there are expenses that you’d have to shoulder.
But that won’t last. Expenses are something that’s constant and if you work towards the goal of not having your profits suffer whenever there’s an expense, then you’re on your way to becoming an EBITDA agency.
To know more about becoming an EBITDA agency, continue watching this episode.
Bio
Phil Singleton is a Google marketing and SEO expert, web designer and an award-winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City.
In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote the bestselling SEO book SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs: https://seoforgrowth.com/
SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post. It’s also been featured on MSNBC, Entrepreneur and Search Engine Journal, and was named by Forbes as the #1 SEO book on its list of “Essential SEO Books for Every Startup to Read”.
Phil is also the author of a popular WordPress SEO plugin that helps power the SEO rankings for over 60,000 websites worldwide. His latest startup venture, Podcast Bookers is a service that helps marketers and executives get booked on established podcasts as a way to generate Expertise, Authority and Trust signals they need to maximize rankings and optimize conversion rates.
Phil has also started to grow his agency by acquiring other agencies in the Midwest region. Learn how you can grow your business to earn 7-figure profits and beyond with his 5 tips to becoming a 7-figure agency in PROFITS!
Connect with Phil Singleton!
Kansas City Web Design & SEO | Kansas City SEO | LinkedIn
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About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
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