We have today’s edition of Live With Bottleneck Mr. Tom Schwab. He is the Founder and Chief Evangelist Officer of Interview Valet, which helps business owners connect with their ideal audience through other people’s platforms. He shares ideas on how businesses can further grow through other people’s platforms.
Right Way to Break in the Noise
Tom starts off by telling that the best way to grow business is to grow your brand. He shares that one of the best ways to grow your brand is to personally introduce it to ideal customers. He elaborates that business owners can join the conversation that their customers are already in even on other people’s platforms.
“Targeted podcast interviews is a great way to go out there to get your message heard, to get trust and to really build that relationship with customers.” – Tom Schwab
Power of Digital Platform
Tom says that during this pandemic, digital stages are powerful now more than ever. He adds that this has also become a substitute for the people who have stage fright but need to get their messages out there. Tom also discusses that in podcasts, there are various people whom you can come across.
“There are three types of people in podcasts: the first one says ‘Tom is an idiot.’ The other ones are those who say, ‘well that was interesting but maybe I can share that with somebody but I don’t need it right now really.’ The last ones that you talked to were the ones that go ‘wow.’” – Tom Schwab
Beyond the Ceiling
Tom says that business often hit the limit of their engagement with their usual audience. He mentions a phenomenon called “obscurity” wherein owners have this product or service that can help others but people don’t know its existence. He elaborates that when the upper ceiling has been hit, the need to tap into other people’s audiences arises. Tom shares that it is during this time that the services of his company are tapped.
“Podcasters want to have three types of people on their podcast: their friends, their friends of friends, and people they want to be their friends. We really help in that second one – friends of friends. We’ve got those relationships.” – Tom Schwab
To know more about growing your business by leveraging other people’s platforms and for more information about Tom Schwab, watch this episode.
Tom Schwab, Founder and Chief Evangelist Officer of Interview Valet
In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening.
As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing.
An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts.
Connect with Interview Valet!
Website: Interview Valet
Linkedin Page: Interview Valet