Growth from Leveraging OPP Other People’s Platforms | Tom Schwab

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Tom Schwab: Growth from Leveraging OPP Other People’s Platforms

We have today’s edition of Live With Bottleneck Mr. Tom Schwab. He is the Founder and Chief Evangelist Officer of Interview Valet, which helps business owners connect with their ideal audience through other people’s platforms. He shares ideas on how businesses can further grow through other people’s platforms.    

Right Way to Break in the Noise

Tom starts off by telling that the best way to grow business is to grow your brand. He shares that one of the best ways to grow your brand is to personally introduce it to ideal customers. He elaborates that business owners can join the conversation that their customers are already in even on other people’s platforms.

“Targeted podcast interviews is a great way to go out there to get your message heard, to get trust and to really build that relationship with customers.” – Tom Schwab

Power of Digital Platform

Tom says that during this pandemic, digital stages are powerful now more than ever. He adds that this has also become a substitute for the people who have stage fright but need to get their messages out there. Tom also discusses that in podcasts, there are various people whom you can come across.

“There are three types of people in podcasts: the first one says ‘Tom is an idiot.’ The other ones are those who say, ‘well that was interesting but maybe I can share that with somebody but I don’t need it right now really.’ The last ones that you talked to were the ones that go ‘wow.’” – Tom Schwab

Beyond the Ceiling   

Tom says that business often hit the limit of their engagement with their usual audience. He mentions a phenomenon called “obscurity” wherein owners have this product or service that can help others but people don’t know its existence. He elaborates that when the upper ceiling has been hit, the need to tap into other people’s audiences arises. Tom shares that it is during this time that the services of his company are tapped.  

“Podcasters want to have three types of people on their podcast: their friends, their friends of friends, and people they want to be their friends. We really help in that second one – friends of friends. We’ve got those relationships.” – Tom Schwab 

To know more about growing your business by leveraging other people’s platforms and for more information about Tom Schwab, watch this episode.

Bio:

Tom Schwab, Founder and Chief Evangelist Officer of Interview Valet

In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. 

As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. 

An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts.

Connect with Interview Valet!

Website: Interview Valet 

Facebook: InterviewValet

Linkedin Page: Interview Valet

Instagram: @interviewvalet

Youtube: Interview Valet

Twitter: @interviewvalet

About Bottleneck Distant Assistants

Bottleneck Distant Assistants identifies, cultivates, and hires Dedicated Distant Assistants from the Philippines. We appreciate the unique Filipino culture that is in line with our core beliefs and integrated into our own company culture. Our Distant Assistants also share the same love for supporting business growth worldwide. Our Value Proposition: Helping our clients stop doing so many daily tasks to they are able to do their best work! There is not a better feeling than to have one of our clients let us know how much they appreciate the service we provide because of the impact it has made in their business and more important, in their personal lives.