How to Rebuild Business from the Ashes and Light a Creative Fire | Bethany Michaels

Social media content curator and entrepreneur Bethany Michaels joins us today on Live with Bottleneck. She talks about how companies can implement strategies for a successful business during challenging times.

Creating Your Brand 

Bethany shares that there are a lot of businesses right now struggling with their following or audience. She reveals that the market is very saturated and the only way to breakthrough is to create a unique brand or vision. She adds that it is important to know the target people and strategically create content. 

“Social media is just a means of sharing what you are posting regularly. It’s great but if you’re not telling a story or showing who you are or doing something that’s going to resonate with your audience,  then it’s really going to fall on deaf ears.” – Bethany Michaels 

How to Tell Your Story 

Bethany discusses that one of the effective ways for businesses to tell a story is to slightly break the wall of professionalism. She says that it is also better to show the culture behind the business and place themselves out there. She shares that businesses can share content that resonates with people. 

“Determine what you’re comfortable with sharing. Why not showcase someone in your business? A staff member who is going through something you can help or someone with something valuable who can spark a conversation.” – Bethany Michaels 

Be Loud But Clear 

One thing businesses can do in social media is to share their new protocols. She gives a piece of advice that owners should put themselves into their buyers’ shoes to know what would be easy for them. Bethany also adds that it is important for businesses to be flexible and proactive against sudden changes,. Especially now that we face a worldwide pandemic. 

“Silence is not golden right now. You need to be loud. You need to be communicating on your social media and your stories should be explaining what you are doing differently right now.” – Bethany Michaels

To know more about how rebuilding business and lighting creative fire during this pandemic and for more information about Bethany Michaels, watch this episode.

Bio:

Bethany Michaels is a content curator, social media saint, and creative designer for people who have a vision and want to bring it to life. Bethany caters to clients across the world with a heart for her current residence, the beautiful Orange County, CA.

Connect with Bethany!  

W: Content Social Media Queen 

LI: @bethanymichaelscostamesa

IG: @bethanymichaels

FB: @contentsocialmediaqueen

Jaime Jay

About Jaime Jay

Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.

Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.

He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.

When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.

He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.

He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.

Victoria Dorsano
Victoria Dorsano
2023-09-17
Bottleneck has been such an amazing support for my business! They have a seamless process to ensure you find the right fit for your DDA. I am so thankful I started working with them! I'm now able to accomplish so much more in my business with a personal DDA and editing team on my side. Thank you!!
Rockwell Felder
Rockwell Felder
2023-03-15
I cannot thank the team at Bottleneck enough for their incredible support of our business. Their team has played a vital role in helping us staff our customer support and ensuring our customers were satisfied with our services. Their Distant Assistants were extremely helpful in answering inquiries promptly, handling complaints, and providing solutions to our customers' needs. Their professionalism, attention to detail, and communication skills are exceptional. Working with Bottleneck has been a fantastic experience, and I highly recommend their services to anyone needing a reliable and efficient virtual assistant, especially for customer support.
Karen Ravano
Karen Ravano
2022-09-24
I am grateful and blessed to be part of this team. It’s such a wonderful experience because i gain more experience and help me enhance my basic skills. This will be my stepping stone to my career as a newbie in this kind of industry. It would help to reach my goals.
Jeany Mercadal
Jeany Mercadal
2022-09-16
Bottleneck Distant Assistants can lessen the burden of company owners. We provide excellent services depending on our client needs. We are not scam, clients surely get more than what they pay for. Being part of this team helped me hone my skills and become excellent in all my works.
Jeff Peñaflor
Jeff Peñaflor
2022-09-14
I started last March 24, 2021 as a Dedicated Distant Assistant and it was an awesome experience. In this new journey, as Security Administrator of Bottleneck Distant Assistants, I have been supported by the team, A LOT !!!! All help that I need, the whole team is there to support me. I know that there are a lot of room for improvements with my skills and what I know, but because of BNDA, I became equipped with all the weapons I need to conquer the daily challenges especially with my tasks. With BNDA, they will not just help you to aim high, but soar the skies!
Tinoe D
Tinoe D
2022-09-09
I don't remember the last time I loved what I was doing until Bottleneck came into the picture. I love working for bottleneck, they are professional. The management makes the workplace fun and they're very flexible. I definetly recommend that you make that important switch and be part of something big today by joining BNDA.
Michael Goodcliffe
Michael Goodcliffe
2022-09-09
Jaime and his team are incredible at what they do! Joining them has been one of the best decisions in my life! I whole heartedly recommend them to anyone who are looking to scale and improve their business. Their highly 'Dedicated Distant Assistants' are well trained. They are top notch!
GM Simon
GM Simon
2022-09-08
Working with Bottleneck is not just having one or two assistants working alongside you. You have the support of the whole team behind them as well.
Ma. Edeliza Silot
Ma. Edeliza Silot
2022-09-07
Aside from the knowledge gained, the trainers are highly commendable.
Sara Knox
Sara Knox
2022-09-07
What an awesome business! Finally, a way to hire the RIGHT person for my administrative tasks and they are remote! No office space to consider, W2's, 1099's or payroll. Jaime and his team of remote workers are top-notch! I hired my first assistant in May. I recently suffered a motorcycle accident and it left me unable to work for 2 weeks. But my assistant stepped right in to guide our CEO on all matters financial. It’s so nice to have that stress eliminated from my life!
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