There are a lot of successful businesses or companies out there. However, some businesses might not be putting their best foot forward when it comes to marketing.
Everything might be running smoothly in a business, but some business owners might not know how to put the word out for people to hear. Thankfully, Andrew Muller is here with us today to share some tips and give ideas on how you should make decisions in the marketing world.
Top and Bottom of the Funnel
Andrew explains what expectations business owners should have when embarking on Paid-Per-Click (PPC) Advertising. He says that when it comes to ads, you need to have a good understanding of the top of the funnel versus the bottom of the funnel.
The top of the funnel is when people are not exposed to or aware of your brand. Meanwhile, those at the bottom of the funnel are very close to taking action.
“First make sure you’re in the right forest, then make sure you’re at the right tree. And then, the branches and then the leaves, and if you have the right leaf in the right forest, it’s going to be easy to find that needle, but you have to start at the forest so what you want to know is like what is the forest.” – Andrew Muller
Testing Out Headlines
Jaime admits that he assumes people already know who they are when he looked back to their previous posts and blogs. He thinks that it is one of the mistakes on their part. Andrew advises that one thing he can do is to make a few different posts about each episode with different headlines and see which one will get the people’s interest.
“We’re gonna put this out there for like six hours, see which one gets the most views, and we’re gonna delete the other two. We’re gonna start writing our headlines more like that one or go on Facebook, promote the podcast to your audience, put five dollars per ad, and just see which one gets a higher click-through rate.” – Andrew Muller
Competitive Marketing Strategy
Jaime asks Andrew when is the right time people should reach out to him. He says that he has basic management services that could help in competitive marketing. He also says that it’s mostly for companies that want to aggressively scale in just a short time.
“What I find is people go in like it’s like they’re buying insurance and it’s just like, “Yeah, just do the job.”. It’s like you are doing something that you’ve never done. This is very experimental, and it’s like you’re driving cold leads.” – Andrew Muller
To know more about How to Stop Putting All Your Eggs in One Marketing Basket and Andrew Muller, watch this episode.
Before becoming a marketing entrepreneur, Andrew Muller worked for Microsoft in their PPC division. His company (Andrew Muller Creative) now specializes in a new type of hyper-agile market testing called The Market Testing Incubator, where he’s able to test hundreds of ideas in a month (his average market test costs $2.63) with the goal of lowering lead costs. He helps clients who are spending thousands on media buying a month but aren’t getting the ROI they need.
Connect with Andrew!