Renewing B2B Operations through Custom Software in the age of SaaS with Ian Robinson | Live with Bottleneck

On this special episode of Live With Bottleneck, our guest Ian Robinson talks to Gordon McDougall about renewing B2B Operations through custom software in the age of SaaS. Through software integration, he developed a highly functional system for professional services firms from construction to accounting.

Ian Robinson is the founder of Enliven. He builds custom software platforms to unlock sustainable growth for professional services firms. He and his team designs and builds highly functional and collaborative web apps for expert operational and project management processes.

Stay tuned to this episode to know more about how B2B operations are faring in the modern age.

Who is Ian Robinson?

Ian Robinson is a software programmer whose hard work helped improve company systems of small and large-scale businesses. He established a custom software that served as a long term solution to the so-called spaghetti mess. His business offers consulting services as well, and he works with established professional services firms – from construction to accounting.

Ian’s hard work built a sustainable and beneficial culture of expertise through the ongoing practice of product development. For him, using technology makes people’s lives and jobs more enjoyable. Ian also believes that if you are interested in your work, you can’t help but love it too.

Renewing B2B Operations Through Custom Software In The Age of SaaS     

Software developers create custom-made solutions that will help large scale companies to manage their business. Through integration of data centers, they have been able to track their operation. The software is integrated with SaaS solutions that are viable. 

“Renewal is where the profit lies,” Ian stresses. It is an easy way to access your data over internet rather than installing complex software and hardware that is difficult to manage.

How B2B Operations Have Grown Through The Years

B2B companies have grown and continue to grow because business owners need to safeguard their businesses’ future and meet their customers preferences. They need to continue to upgrade their system to avoid delays. These custom software aid businesses to keep track of their projects. B2B companies noticed the growth difference of their business with SaaS. 

Communication between B2B clients and employees are unlimited, and it allows multiple tasks from suppliers to vendors. The range of marketing industries have increased, thanks to custom software and the implementation of SaaS.

To know more about renewing B2B operations in the SaaS age via custom software, continue watching this episode.


Ian Robinson and his team at Enliven design and build highly functional, collaborative web apps for expert operational and project management processes. Ian works with established professional services firms – from construction to accounting – which have a unique worldview and proprietary operations to build a sustainable and healthy culture of expertise through the ongoing practice of product development.

While Ian’s natural bent toward process improvement and the development skills he has cultivated over the years make him an astute leader, it is his genuine desire to delight the people he works with and for that sets him apart from a largely sterile sector. For Ian, a successful project is one that uses technology as a means of making people’s daily lives and jobs more enjoyable.

Connect with Ian Robinson!

Enliven | LinkedIn | Email

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Jaime Jay

About Jaime Jay

Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.

Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.

He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.

When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.

He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.

He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.


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