Stop Rambling, Start Persuading—For Whatever You Write, Say, or Show | Todd Clarke

Todd Clarke, the Minister of Clarity of Todd’s Got A Pen shares with us how you can Start PersuadingFor Whatever You Write, Say, or Show. From brain barf to busting the writer’s block, Todd gives us a rundown on how to distill information to ensure you get a clear, concise message across your audience.

Overexplaining

As there is a similarity in how people talk and write, most people end up rambling and jumping from one thought to another. In fact, host Jaimie Jay shares he is guilty over-explaining in five sentences, which he could have easily said in one sentence. Todd shares that this is common, especially when one is passionate about what he wants to share with the audience.

“We want to tell people this much but when we tell people that much, not much of it registers. So how can we synthesize and be able to leave them with what really matters?” – Todd Clarke

Barf It Out

Todd supports the idea of barfing it out or doing a brain dump when you are writing, as it busts the writer’s block and allows creativity to flow. Another thing he points out why people are having a hard time writing is due to lack of structure. He shares how preparing a “list of facts” before you start writing does wonders in sending a clear message.

“We just start listing facts about their business. Know who your customers are, and what they want. Before you write, you need to have all that in place. It makes writing much easier.“ – Todd Clarke

Writing With Purpose

To be clear, Todd shares that barfing out ideas is only applicable to chunks of information. He also notes that it is always important to be guided with a purpose. For example, he writes emails, he makes sure he writes on top of the email what he wants to achieve and write from there. He edits and trims unnecessary contents afterward.

Aside from the process and creating structure, he shares how important it is to be authentic and vulnerable in your writing.

“I tell my clients, even if you don’t have a true, distinguishing value proposition, you’re going to stand out from your competitors because you’re going to sound honest and thoughtful. So when you owned that vulnerability and you shared it, people develop trust and they want to be a part of that. In fact, even in business, people buy more when you help them develop trust and help them make a good decision whether they should work with you or not just by being very clear.” – Todd Clarke

To learn more about how you can stop rambling and start persuading, watch this episode.

Bio:

✎ My values: Be clear. Be real. Be bold. 

✎ My mission: Be so clear, people ‘get it’ right away 

✎ My irreverence: Help people stop rambling and start persuading

Connect with Todd!

Website:  @Toddsgotapen

LinkedIn:  @ToddClarke

Calendar: @ToddWrites/bookme

Jaime Jay

About Jaime Jay

Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.

Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.

He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.

When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.

He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.

He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.

Victoria Dorsano
Victoria Dorsano
2023-09-17
Bottleneck has been such an amazing support for my business! They have a seamless process to ensure you find the right fit for your DDA. I am so thankful I started working with them! I'm now able to accomplish so much more in my business with a personal DDA and editing team on my side. Thank you!!
Rockwell Felder
Rockwell Felder
2023-03-15
I cannot thank the team at Bottleneck enough for their incredible support of our business. Their team has played a vital role in helping us staff our customer support and ensuring our customers were satisfied with our services. Their Distant Assistants were extremely helpful in answering inquiries promptly, handling complaints, and providing solutions to our customers' needs. Their professionalism, attention to detail, and communication skills are exceptional. Working with Bottleneck has been a fantastic experience, and I highly recommend their services to anyone needing a reliable and efficient virtual assistant, especially for customer support.
Karen Ravano
Karen Ravano
2022-09-24
I am grateful and blessed to be part of this team. It’s such a wonderful experience because i gain more experience and help me enhance my basic skills. This will be my stepping stone to my career as a newbie in this kind of industry. It would help to reach my goals.
Jeany Mercadal
Jeany Mercadal
2022-09-16
Bottleneck Distant Assistants can lessen the burden of company owners. We provide excellent services depending on our client needs. We are not scam, clients surely get more than what they pay for. Being part of this team helped me hone my skills and become excellent in all my works.
Jeff Peñaflor
Jeff Peñaflor
2022-09-14
I started last March 24, 2021 as a Dedicated Distant Assistant and it was an awesome experience. In this new journey, as Security Administrator of Bottleneck Distant Assistants, I have been supported by the team, A LOT !!!! All help that I need, the whole team is there to support me. I know that there are a lot of room for improvements with my skills and what I know, but because of BNDA, I became equipped with all the weapons I need to conquer the daily challenges especially with my tasks. With BNDA, they will not just help you to aim high, but soar the skies!
Tinoe D
Tinoe D
2022-09-09
I don't remember the last time I loved what I was doing until Bottleneck came into the picture. I love working for bottleneck, they are professional. The management makes the workplace fun and they're very flexible. I definetly recommend that you make that important switch and be part of something big today by joining BNDA.
Michael Goodcliffe
Michael Goodcliffe
2022-09-09
Jaime and his team are incredible at what they do! Joining them has been one of the best decisions in my life! I whole heartedly recommend them to anyone who are looking to scale and improve their business. Their highly 'Dedicated Distant Assistants' are well trained. They are top notch!
GM Simon
GM Simon
2022-09-08
Working with Bottleneck is not just having one or two assistants working alongside you. You have the support of the whole team behind them as well.
Ma. Edeliza Silot
Ma. Edeliza Silot
2022-09-07
Aside from the knowledge gained, the trainers are highly commendable.
Sara Knox
Sara Knox
2022-09-07
What an awesome business! Finally, a way to hire the RIGHT person for my administrative tasks and they are remote! No office space to consider, W2's, 1099's or payroll. Jaime and his team of remote workers are top-notch! I hired my first assistant in May. I recently suffered a motorcycle accident and it left me unable to work for 2 weeks. But my assistant stepped right in to guide our CEO on all matters financial. It’s so nice to have that stress eliminated from my life!
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