The #1 Alternative to Paid Traffic and How to Reach People Online in a World Where Organic Reach is Dropping | Matt Johnson


Businesses face always poses the question: how to best reach clients? Pitching to a new audience, who are also potential customers, is another challenging aspect of any business. Reaching people online in the last few years has been quite difficult due to the walls that paid traffic has implemented. 

Today, Live on Bottleneck, we have one of the most revered professional advisors, Matt Johnson. He is the author of MicroFamous and host of the MicroFamous Podcast. 

Paid Traffic Limits

Matt discusses the main problem of reaching people through organic traffic. He mentions that social media platforms implemented certain features that prevent users from reaching their ideal clients behind paywalls. Because of this, it forces entrepreneurs to find a much better alternative when pitching their businesses.

“When you post on popular social media sites somewhere between one and five percent of those people are going to see it. You could have 10,000 fans and let’s say 100 people see your post. That’s where we’re stuck right now with organic reach.” – Matt Johnson

Podcasting As Alternative

Matt introduces a great alternative to paid traffic on popular social media sites – podcasting. This platform allows entrepreneurs to pitch themselves into a wider audience to expand their business in search of their ideal clients without the walls of paid traffic barring your online connectivity.

“It’s a great way to reach ideal potential clients when it’s done right. Both the host and the guest involved in podcasting, being a part of that ecosystem and speaking consistently on the same thing that you want to be known for. The effect of that is, it ends up incubating ideal clients over time which is really interesting like that’s the most fascinating part.” -Matt Johnson

Creating Impact

Simple yet profitable and rewarding business, that’s the message that Matt wants to make. Additionally, he tells us more about MicroFamous, his company. Moreover, he says that it isn’t just about ego and it’s definitely not about just getting more followers on social media. It’s about a thought leadership business you would want to run so that you actually make the impact.

“I wanted them to get a sense of where podcasting fit into the bigger picture and build a thought leadership business that’s simple, profitable, and rewarding. It’s easy to end up with a messy, complicated unprofitable business and a lot of my clients spin their wheels trying different things and not get the growth and revenue they wanted to make.” -Matt Johnson

To know more about the #1 alternative to paid traffic and how to reach people online in a world where organic reach is dropping, watch this episode.


The #1 Alternative to Paid Traffic and How to Reach People Online in a World Where Organic Reach is Dropping 

Matt Johnson is a marketing agency founder, podcaster, and musician. He runs a podcast launch & production agency based in San Diego. Further, he runs an international team that helps business coaches, consultants, and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. 

Moreover, Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.

Connect with Matt!

Website: Pursuingresults 



Facebook: MicroFamous 

Lindkedin: Matt Johnson

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