Today on Live with Bottleneck, we discuss the direction of the employee experience, especially during the pandemic. So today, Denise Lee Yohn, a go-to-expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and as well as an influential writer, joins us to go deep on this topic.
Brands As A Passion
Denise briefly shares her personal and professional background. She discusses how, as a child, she has always been fascinated by the idea of a powerful brand and the intimate customer relationships this can form. Her curiosity for how these brands were created and experienced has led her to pursue this career path and more.
“I’ve always been just kind of curious about how brands develop those kinds of relationships with customers. As a professional, I’ve learned how companies actually build brands, and how they cultivate organizational cultures that enable them to have great brands. ” – Denise Lee Yohn
In this regard, Denise shares that the desired culture is developed through the cultivation of healthy, effective, and sustainable culture. She advises to establish a clear and intentional set image of the purpose and values of an organization, in order to effectively facilitate employees and their jobs well. In addition, she encourages utilizing the right amount of collaboration through the process of streamlining or Q&A’s.
“You have to make sure that you are clear about what your purpose and your values are. You have to make sure that everyone who works in or on your organization knows this. It has that clarity that I think is so important.” – Denise Lee Yohn
Working As If It’s Your Last
Jaime and Denise discuss how, especially now during a pandemic, individuals are doing tasks as if it was the last time one could do it. Denise advises that planning may be difficult at the moment, but one should not lose sight of the process. She shares how the mindset of imagining tasks as if it were the last promotes the organization to become more agile.
“Plans can change and be very disruptive, but if you have a clear process for how we’re going to do something, then your people can stay focused and they can adapt to whatever changes happen. They’re going to be like, ‘okay, we didn’t know this was going to happen but we have a process for that.'” – Denise Lee Yohn
To know more about the new employee experience mandate, watch this episode.
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.
She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
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Read her books!