The New Employee Experience Mandate | Denise Lee Yohn

Live

Today on Live with Bottleneck, we discuss the direction of the employee experience, especially during the pandemic. So today, Denise Lee Yohn, a go-to-expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant,  and as well as an influential writer, joins us to go deep on this topic.

Brands As A Passion

Denise briefly shares her personal and professional background. She discusses how, as a child, she has always been fascinated by the idea of a powerful brand and the intimate customer relationships this can form. Her curiosity for how these brands were created and experienced has led her to pursue this career path and more. 

“I’ve always been just kind of curious about how brands develop those kinds of relationships with customers. As a professional, I’ve learned how companies actually build brands, and how they cultivate organizational cultures that enable them to have great brands. ” – Denise Lee Yohn

Defining Culture

In this regard, Denise shares that the desired culture is developed through the cultivation of healthy, effective, and sustainable culture. She advises to establish a clear and intentional set image of the purpose and values of an organization, in order to effectively facilitate employees and their jobs well. In addition, she encourages utilizing the right amount of collaboration through the process of streamlining or Q&A’s.

“You have to make sure that you are clear about what your purpose and your values are. You have to make sure that everyone who works in or on your organization knows this. It has that clarity that I think is so important.” – Denise Lee Yohn

Working As If It’s Your Last

Jaime and Denise discuss how, especially now during a pandemic, individuals are doing tasks as if it was the last time one could do it. Denise advises that planning may be difficult at the moment, but one should not lose sight of the process. She shares how the mindset of imagining tasks as if it were the last promotes the organization to become more agile.

“Plans can change and be very disruptive, but if you have a clear process for how we’re going to do something, then your people can stay focused and they can adapt to whatever changes happen. They’re going to be like, ‘okay, we didn’t know this was going to happen but we have a process for that.'” – Denise Lee Yohn

To know more about the new employee experience mandate, watch this episode. 

Bio:

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.  

She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. 

Connect with Denise!

Web: Deniseleeyohn

Facebook: fb/DeniseLeeYohnInc

Twitter: @deniseleeyohn

LI: linkedin/Denise Yohn

Read her books! 

FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

About Bottleneck Distant Assistants

Bottleneck Distant Assistants identifies, cultivates, and hires Dedicated Distant Assistants from the Philippines. We appreciate the unique Filipino culture that is in line with our core beliefs and integrated into our own company culture. Our Distant Assistants also share the same love for supporting business growth worldwide. Our Value Proposition: Helping our clients stop doing so many daily tasks to they are able to do their best work! There is not a better feeling than to have one of our clients let us know how much they appreciate the service we provide because of the impact it has made in their business and more important, in their personal lives.