This article was written by Marissa Perez, who reached out to us to share her thoughts on how one can take advantage of having a remote workforce and a dedicated distant assistant in handling their marketing team and strategies.
5 Ways Businesses Can Improve Marketing Strategies with Remote Work
by Marissa Perez
As a small business owner, your daily schedule is probably packed. On top of handling your workload, you need to respond to customer inquiries, communicate with clients, and support your employees when they require your assistance. You know that you shouldn’t overlook the importance of marketing when it comes to increasing your profits. Yet chances are you often feel that you have little to no time to promote your products and services on top of all of your other business obligations.
This is why remote work is crucial for the success of small businesses today. From social media managers to distant assistants, some remote workers specialize in marketing tasks that entrepreneurs need for their businesses to succeed. Here’s how investing in remote work can help you enhance your marketing strategy and boost your revenue.
Leverage Digital Innovations
Before you start hiring remote workers to handle various marketing tasks, it’s a good idea to take a step back and figure out how you can improve your marketing strategy through digital innovation. This process involves using data gathered through analytics to refine your business’s approach to marketing. When you break down useful marketing data through automated processes, you’ll get more accurate insights. This will allow you to craft targeted, multi-channel marketing campaigns that connect with customers on a personal level and boost your sales numbers. When you have an in-depth understanding of your marketing needs, you can start browsing online job boards to find qualified contractors.
Hire a Personal Assistant
If you often find yourself feeling overwhelmed, you just might need a personal assistant. And you’re not limited to candidates who can work with you in person! By going through an agency like Bottleneck Distant Assistants, you can connect with an attentive and organized distant assistant who takes care of administrative tasks remotely. Personal assistants can also step in to help with basic marketing duties, too.
Working with a dedicated distant assistant can save you valuable time in your day. You’ll notice a major difference in your productivity, and you’ll enjoy lower stress levels too. With a reliable remote worker helping you out remotely, you’ll be able to focus on your most important entrepreneurial duties. All the while knowing that other small details are being taken care of.
Bring On a Social Media Manager
On the surface, social media management may look as simple as posting a few times each day. Though carrying out a social media marketing strategy that converts followers to customers is much more complicated. That’s why your business needs a remote social media manager.
To find the right person for the job, Entrepreneur recommends finding someone who has demonstrated their capability at managing multiple social media channels, as well as solid writing skills. Furthermore, they should have a clear understanding of your brand’s unique voice.
You should also take the time to scope out their online presence; if they lack a following of their own, they might not be the best choice for the position. Hiring an experienced social media manager can drastically increase your brand’s following on various platforms, and you may see a noticeable bump in customer engagement, too. Overall, having a remote worker than can fulfill a social media manager role on your team is a major boon for your marketing efforts.
Contract with a Web Designer
It’s easy enough for a layperson to design a basic website on their own these days, but if you want a business website with more advanced functionality and a professional layout, you may want to look into contracting with a web designer. An eye-catching website should be an essential component of your business’s digital marketing strategy. Maybe you purchased a domain name and set up a website for your company, but now, it’s time to give it a makeover!
A web designer can help you make sure that every page of your website is truly user-friendly. Plus, they’ll be able to create a color scheme and graphics that are truly unique to your business, helping you stand out in a sea of other websites! When you’re looking for a web designer, it’s worth noting that you get what you pay for. Remember, this is likely a one-time investment, so don’t skimp; you want to work with someone who can convey an image for your brand that you will be proud of for years to come!
Work with an Email Marketing Pro
Email marketing is a great way to convert interested followers and one-time customers into loyal, long-term customers. When visitors land on your website, they should be able to enter their email addresses into a clear sign-up form for your company’s newsletter, ensuring that they always get the latest updates from your business. Setting up this system is easy enough, but running effective email marketing campaigns can be complicated. If you wouldn’t consider yourself a pro when it comes to email marketing, why not hire a remote expert?
A remote worker that can act as an email marketing manager can plan and execute email marketing campaigns that help you promote new products and services. This is also a fantastic way to offer discounts and deals to loyal customers who have supported your business in the past. As you connect with potential candidates for this role, Business.com recommends seeking out someone who stays up to date on all the latest email marketing technology and software. After all, you want somebody who stays on the cutting edge! You should also ask them about the success of their previous campaigns to get an idea of their track record.
Today, entrepreneurs can ignore digital marketing at their peril. A failure to establish their brand online and advertise their business across multiple virtual platforms will hold them back from competing with other companies in their niche. Simply put, heavily investing in marketing is a must. But if you’re open to hiring remote workers, you can use the shift towards telecommuting to your advantage. Nowadays, understanding the potential of remote work is the key to savvy marketing for small businesses.
Are you convinced of what a marketing team that uses a remote workforce can do for your business? If you are thinking of making the shift, we at Bottleneck Distant Assistant can help you with that!
Not only do we offer Dedicated Distant Assistants to handle your administrative tasks, we also offer the services in this article. By subscribing to our Integrated Services Program, you won’t have to hire multiple remote workers to handle all those tasks for you.
We hope that you’ve enjoyed reading this article. If you wish to share your thoughts and expertise about having a remote workforce, feel free to share them in the comments below. You can also reach us via Facebook or Twitter to let us know what you think about remote work and how it can benefit your business.
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