6 Marketing Strategies to Boost Your Company’s New Launch


How Technology Is Helping Businesses Survive During COVID

The article 6 Marketing Strategies to Boost Your Company’s New Launch is a guest blog written by Sierra Powell. To learn more about Sierra Powell, check out the Author’s bio at the end of the article.

How Technology Is Helping Businesses Survive During COVID
Photo by Anna Nekrashevich from Pexels

You have a product or service that the world truly needs. The problem is that you need to know how to market it well. Regardless of how amazing your brand is, if it is not marketed to the general public in a way that is unique, authentic, and relevant, then it will never get to the people who need your brand or service the most. To market correctly, you have to get some effective marketing strategies. Learn about six effective marketing strategies that will help to catapult your brand.

1. Social Media Marketing

Out of all of the marketing channels, social media may be the most impactful. The majority of the customers who will need your brand are on social media. Individuals scroll through their social media regularly, so you want to be able to advertise to them on their preferred platform. Your brand must have a social media presence. Be sure to post regularly on your social media accounts, and respond to your clients. Apart from that, you do well to send out social media campaigns on your most popular platforms. Not only will you get engagement this way, but you will also get new customers.

2. Email Marketing

People love to receive emails, and they check their email regularly. Since this is the case, you want to use marketing tools to create a regular email marketing strategy. You do need to get permission from the owners of the email accounts to send them emails. Once you do, send them periodic emails to remind them about your brand and to keep them up-to-date with the latest discounts, and sales that your brand is offering.

3. Text Message Marketing

Text messages are extremely powerful because people carry their phones with them wherever they go on. It gives people a sense of satisfaction to receive a text message, and if your brand can have a relevant and authentic message to share with them, they will be happy to engage. Text messaging is a great way for you to be able to market and keep your customers involved with your brand.

4. Influencer Marketing

Influencers have a lot of influence on what your customers will buy. When you market through an influencer, he or she will showcase your product or your brand, and all of the individuals who follow this influencer will also be motivated to connect with your brand as well. Influencers have already built up a huge following, so you can tap directly into their followers.

5. Create A Call-to-Action Strategy

You may already have followers on your blog, website, or social media accounts. You want to make sure that these individuals get to the point of sale. To do that, you want to create a call-to-action. A call-to-action consists of promotions that inspire your followers to make a purchase. This could be telling them that there are sales that are only going to last for a particular amount of time or that a product or service is going to be ending soon. When you create a call to action, this drives your customers to want to make a final purchase.

6. A Referral Program

A referral program is a great way for your customers who have already purchased from you to have an incentive to spread the word about your brand. People are highly motivated by reviews and the opinions of people who they care about. When you have customers who are already doing the advertising for you, this is a great way to have more success with your brand. Through this program, you can incentivize customers through gifts cards, cash, or free products or services.

The World Needs to Know About Your Brand

Your brand has amazing things to offer to the world, but if you do not know how to create an effective strategy, customers will never know about it. By implementing some of the effective marketing strategies mentioned in the article today, you can get more attention for your brand, and not only will your brand thrive, but the world will be a better place because of your diligence and tenacity. Get out there and market, the world is waiting.


Sierra Powell graduated from the University of Oklahoma with a major in Mass Communications and a minor in Writing. She’s passionate about writing, reading, and learning. When she’s not writing, she loves to cook, sew, and go hiking with her dogs.

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