How Business Owners Can Plan For A Cost-Effective Business Reopening
How Business Owners Can Plan For A Cost-Effective Business Reopening
This article is a guest blog written by Naomi Johnson from Life-Based Business. She aims to share both practical advice and inspiration to help you adopt the life-based business mentality and change your life.
The year 2020 has been a tough year for a lot of business owners. While some weathered it out and found new ways to thrive despite the situation, others had to close and wait things out. If you were one of the latter ones, you have your work cut out for you. Unless you were a well-established business before the pandemic hit, you’d probably be thinking, “How do we make ourselves competitive in the current market?
That is why having a marketing plan for your business is essential if you plan to relaunch in the current economy. Not only will it help you plan out your goals and strategies for the year, but it will also give you a realistic view of what to expect.
When doing your research, think about what might make things easier as you work to get everything in place; for instance, you could hire an experienced distant assistant who can handle smaller tasks for you. Bottleneck Distant Assistants offers remote-based assistants whose helpful services can save you both time and money. You should also consider how to protect and advertise your business in the coming months while sticking to a budget.
Plan for safety
Part of your advertising strategy should focus on how you plan to keep your customers and employees safe both during and after the reopening. These days, all businesses need to be aware of safety guidelines, and the fact that they are subject to constant change. As a business owner, you have to think of both your customers and your personnel at all times.
That means you need to think ahead. You may be able to allow customers into a storefront one day but need to provide curbside or online service the next, so think about how you can accommodate everyone with little notice. If your website doesn’t already offer online ordering, set up an e-commerce platform.
Delegate tasks
Once your business is protected, think about how to make the most of your time. Remote-based assistants are perfect resources in these uncertain times when distancing is necessary, and their services can be extremely cost-effective. Think about what your business needs most; you might want to update your website’s graphics or make it more accessible for visual or hearing-impaired individuals. Bottleneck Distant Assistants offers services such as graphic design, web development, and audio/video editing to help you ensure that your website is clean, efficient, and easy to navigate.
Depending on the type of business you have, you can also save money by hiring freelancers or short-term assistants to create blog posts or to manage your social media accounts, both of which can help you find new customers and keep former ones updated about the reopening.
Advertise early
Social media is a great way to stay connected with your customers, but it’s also a wonderful tool to utilize when you’re building up to the reopening. Most social media platforms offer inexpensive ad options that would fit your needs. They allow you to control the amount you spend, the duration of the ad, and the target audience, making it an extremely budget-friendly way to let everyone know your business will be back. Advertising early will help you get your name out there so that potential customers have time to take a look at your site and see what’s new.
If you are not familiar with using social media as a marketing tool, don’t worry. There are people nowadays who focus on social media and website management. Hiring a remote-based assistant to do it not only ensures better output, but also frees business owners to do other important stuff for the business.
Form an LLC
One easy way to give your business some added protection is to form an LLC (Limited Liability Company).
An LLC offers tax benefits as well as a separation of debts and assets, which is a huge advantage for small business owners. It will also give you a little flexibility when it comes to the way you want to run your company. You can save quite a bit of money on the filing process by doing it yourself rather than going through an attorney, but it’s important to be familiar with the rules beforehand. Research the steps for filing a Missouri LLC, as different states have their own regulations.
Creating a cost-effective marketing strategy may seem like a daunting task, but there are several simple things you can do to make sure your reopening goes smoothly. Research your competition and stay updated on the most recent safety guidelines so that both you and your customers will have peace of mind.
Need some help getting your business back in the swing of things? Ask Bottleneck Distant Assistants on how you can do just that! We match your needs with an experienced distant assistant who can handle the tasks that need to be completed. Reach out today so you can get your life back!
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About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
Victoria Dorsano2023-09-17Bottleneck has been such an amazing support for my business! They have a seamless process to ensure you find the right fit for your DDA. I am so thankful I started working with them! I'm now able to accomplish so much more in my business with a personal DDA and editing team on my side. Thank you!!
Rockwell Felder2023-03-15I cannot thank the team at Bottleneck enough for their incredible support of our business. Their team has played a vital role in helping us staff our customer support and ensuring our customers were satisfied with our services. Their Distant Assistants were extremely helpful in answering inquiries promptly, handling complaints, and providing solutions to our customers' needs. Their professionalism, attention to detail, and communication skills are exceptional. Working with Bottleneck has been a fantastic experience, and I highly recommend their services to anyone needing a reliable and efficient virtual assistant, especially for customer support.
Karen Ravano2022-09-24I am grateful and blessed to be part of this team. It’s such a wonderful experience because i gain more experience and help me enhance my basic skills. This will be my stepping stone to my career as a newbie in this kind of industry. It would help to reach my goals.
Jeany Mercadal2022-09-16Bottleneck Distant Assistants can lessen the burden of company owners. We provide excellent services depending on our client needs. We are not scam, clients surely get more than what they pay for. Being part of this team helped me hone my skills and become excellent in all my works.
Jeff Peñaflor2022-09-14I started last March 24, 2021 as a Dedicated Distant Assistant and it was an awesome experience. In this new journey, as Security Administrator of Bottleneck Distant Assistants, I have been supported by the team, A LOT !!!! All help that I need, the whole team is there to support me. I know that there are a lot of room for improvements with my skills and what I know, but because of BNDA, I became equipped with all the weapons I need to conquer the daily challenges especially with my tasks. With BNDA, they will not just help you to aim high, but soar the skies!
Tinoe D2022-09-09I don't remember the last time I loved what I was doing until Bottleneck came into the picture. I love working for bottleneck, they are professional. The management makes the workplace fun and they're very flexible. I definetly recommend that you make that important switch and be part of something big today by joining BNDA.
Michael Goodcliffe2022-09-09Jaime and his team are incredible at what they do! Joining them has been one of the best decisions in my life! I whole heartedly recommend them to anyone who are looking to scale and improve their business. Their highly 'Dedicated Distant Assistants' are well trained. They are top notch!
GM Simon2022-09-08Working with Bottleneck is not just having one or two assistants working alongside you. You have the support of the whole team behind them as well.
Ma. Edeliza Silot2022-09-07Aside from the knowledge gained, the trainers are highly commendable.
Sara Knox2022-09-07What an awesome business! Finally, a way to hire the RIGHT person for my administrative tasks and they are remote! No office space to consider, W2's, 1099's or payroll. Jaime and his team of remote workers are top-notch! I hired my first assistant in May. I recently suffered a motorcycle accident and it left me unable to work for 2 weeks. But my assistant stepped right in to guide our CEO on all matters financial. It’s so nice to have that stress eliminated from my life!
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