How Business Owners Can Plan For A Cost-Effective Business Reopening
This article is a guest blog written by Naomi Johnson from Life-Based Business. She aims to share both practical advice and inspiration to help you adopt the life-based business mentality and change your life.
The year 2020 has been a tough year for a lot of business owners. While some weathered it out and found new ways to thrive despite the situation, others had to close and wait things out. If you were one of the latter ones, you have your work cut out for you. Unless you were a well-established business before the pandemic hit, you’d probably be thinking, “How do we make ourselves competitive in the current market?
That is why having a marketing plan for your business is essential if you plan to relaunch in the current economy. Not only will it help you plan out your goals and strategies for the year, but it will also give you a realistic view of what to expect.
When doing your research, think about what might make things easier as you work to get everything in place; for instance, you could hire an experienced distant assistant who can handle smaller tasks for you. Bottleneck Distant Assistants offers remote-based assistants whose helpful services can save you both time and money. You should also consider how to protect and advertise your business in the coming months while sticking to a budget.
Plan for safety
Part of your advertising strategy should focus on how you plan to keep your customers and employees safe both during and after the reopening. These days, all businesses need to be aware of safety guidelines, and the fact that they are subject to constant change. As a business owner, you have to think of both your customers and your personnel at all times.
That means you need to think ahead. You may be able to allow customers into a storefront one day but need to provide curbside or online service the next, so think about how you can accommodate everyone with little notice. If your website doesn’t already offer online ordering, set up an e-commerce platform.
Once your business is protected, think about how to make the most of your time. Remote-based assistants are perfect resources in these uncertain times when distancing is necessary, and their services can be extremely cost-effective. Think about what your business needs most; you might want to update your website’s graphics or make it more accessible for visual or hearing-impaired individuals. Bottleneck Distant Assistants offers services such as graphic design, web development, and audio/video editing to help you ensure that your website is clean, efficient, and easy to navigate.
Depending on the type of business you have, you can also save money by hiring freelancers or short-term assistants to create blog posts or to manage your social media accounts, both of which can help you find new customers and keep former ones updated about the reopening.
Social media is a great way to stay connected with your customers, but it’s also a wonderful tool to utilize when you’re building up to the reopening. Most social media platforms offer inexpensive ad options that would fit your needs. They allow you to control the amount you spend, the duration of the ad, and the target audience, making it an extremely budget-friendly way to let everyone know your business will be back. Advertising early will help you get your name out there so that potential customers have time to take a look at your site and see what’s new.
If you are not familiar with using social media as a marketing tool, don’t worry. There are people nowadays who focus on social media and website management. Hiring a remote-based assistant to do it not only ensures better output, but also frees business owners to do other important stuff for the business.
Form an LLC
One easy way to give your business some added protection is to form an LLC (Limited Liability Company).
An LLC offers tax benefits as well as a separation of debts and assets, which is a huge advantage for small business owners. It will also give you a little flexibility when it comes to the way you want to run your company. You can save quite a bit of money on the filing process by doing it yourself rather than going through an attorney, but it’s important to be familiar with the rules beforehand. Research the steps for filing a Missouri LLC, as different states have their own regulations.
Creating a cost-effective marketing strategy may seem like a daunting task, but there are several simple things you can do to make sure your reopening goes smoothly. Research your competition and stay updated on the most recent safety guidelines so that both you and your customers will have peace of mind.
Need some help getting your business back in the swing of things? Ask Bottleneck Distant Assistants on how you can do just that! We match your needs with an experienced distant assistant who can handle the tasks that need to be completed. Reach out today so you can get your life back!
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