36 Kevin Periera – The Wet Shave Club
Kevin Periera – Entrepreneur
Kevin Periera has always been an entrepreneur. He is a college drop out who has always wanted to have his own business. He is the co-founder of the Wet Shave Club and startup incubator called Groove Living in Tampa, Florida. Kevin remembered that he went fishing with a friend one day and his freind was the CEO of a $10 million company. What resonated with Kevin was that his friend made a comment that forever changed Kevin’s outlook on life. His friend said that he could leave his work in the middle of the day and no one would notice. Kevin hasn’t looked back since.
Kevin and I started discussing the Wet Shave Club, which is a subscription box company that sends out shaving products each month. Since it’s subscription based, he likes the fact that he gets to know what he will be making each month once he knows what his retention rates are, but the hard part is managing the inventory. We tries not to carry too much inventory and because it’s subscription based it is a constant challenge to understand how much inventory to keep.
Here’s a video interview of Kevin Periera from my friend Kevin Jordan:
Kevin and his partner purchased the company a little over a year ago. They met a gentleman that has a company that had about 50 subscribers. While the site and branding wasn’t right, Kevin knew there was potential there. In the first six months of the previous owner brought in approximately $3000 in sales and Kevin did this in the first week after he purchased it.
The more you share, the more things come back to you. – Kevin Periera
The previous owner was charging $12.50 per month and using a combination of branding and perception of value, Kevin was able to increase the monthly subscription cost to $29 per month. They included more things in the box, but the overall brand image helped to justify the price increase.
How to Use 99Designs to Get the Best Design
They knew what they wanted the brand to be, but they couldn’t do the graphic design themselves, so they decided to create a contest on 99designs. If you are unfamiliar with 99designs, people will submit real designs and you get to choose which designer you want to award. There’s a couple ways to make sure you have a successful contest. Never choose the cheapest design because you won’t have good designers going after that price level. Kevin chose a designer that was priced in the middle. He focused on one page, the home page. Then they will use the designer that was awarded the contest to complete the website so the design remains consistent.
One of the best ways to get more designers to participate in the contest is to not award the designs 5 out of 5 stars. Other designers will start seeing these stars and therefore they won’t participate because they think the contest is almost over. By awarding 3 or 4 stars, more designers will come in as they still think there is going to be a better opportunity of getting the job.
When Kevin starts a project, he will use the developer he awarded the design to so that the designer completes the project to maintain continuity in the website.
What is Groove Living
Groove living is a is a closed Facebook group that anyone can join. Kevin is sharing all his strategies that he’s learned in his start up incubator. He’s not holding anything back. His goal is to develop a communtiy where everyone is sharing what they have learned in their entrepreneurial experiences. Kevin talks about starting with real companies, not affiliate marketing, where people are actually creating and getting products.
With an online course in the works, Kevin really wanted to create a community to make entrepreneurism “actionable”. He is promoting step-by-step instructions on how to start a business just like he’s done. One of the biggest strategies Kevin believes in is that competition is really good. Many people are afraid of competition; however, if you aren’t in a competitive field, then no one is really there.
If you want to learn more about or connect with Kevin Periera, check out his links below and remember he welcomes all questions, comments and inquiries!
Maids in Black Website
Lawn Tribe Website
Ok Maids Website
Launch 27 Website
Wet Shave Club Website
Kevin on LinkedIn
Groove Learning on Facebook
Reddit Ride Along Thread
Send an email to Kevin Periera
Here are the highlights of my conversation with Kevin Pereira if you are in a hurry:
- Who is Kevin Periera? (3:25 Mark)
- How did Kevin get involved with the Wet Shave Club? (6:04 Mark)
- What else is Kevin doing? (11:07 Mark)
- What is one of the best ways Kevin uses to market his business? (17:00 Mark)
- What is Kevin’s Facebook group (Groove Learning) about? (18:55 Mark)
- What is Kevin’s break away moment? (24:55 Mark)
- Kevin’s “Words of Wisdom”. (28:12 Mark)
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About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
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