How Having a Website Benefits Your Business
How Having a Website Benefits Your Business
With the vast number of internet users around the world, websites present a great door of opportunity for businesses to extend and expand their services. Even for brick and mortar business owners, they can grow their brands by reaching out to those outside of their locality. Here’s how having a website benefits your business.
1. Online Presence
An outstanding 90% of consumers surveyed expect brands to have self-service portals. These could be in any form where current and potential customers may easily access necessary files and information. A website is one very good example of a portal.
We live in an age where information is highly sought-after. We see that proven time and again by social media where millions, if not billions, of active individuals thrive. They refer to their mobile devices for almost anything they want answers for.
With a website, you can:
- Provide a go-to place of information for your current and potential customers
- Notify customers about any updates regarding your business
- Make yourself available by giving your contact information (you may also consider having a chatbot to better cater to their concerns)
- Provide videos, documents, images, and other such informative tools
- Link your website to your social media accounts
It is one thing to be known in your locality and another thing to also be known in your specific niche.
Here’s how having a website benefits your business. If you consider it closely, your niche or target market consists of people with different backgrounds. That means they may come from different places as well.
Take for example that you sell white roses in personalized packages. If people search the internet for white roses in personalized packages, your business can be found easily in the list of results if you have a website. Although they don’t reside anywhere near you, they may consider you in the future should they find themselves in the same locality.
By extending your business to others on the internet, you provide yourself with more opportunities to grow as well.
2. Leads
It is natural for businesses to look for people who might be interested in their services. With a website, you can set up sales funnels, create content, or do anything else to promote your business. You can think of creative ways to do them.
They help you identify business leads. And by opening yourself to the world online, you provide your business with more leads.
3. Brand Strength
What are you selling? When people think of a product, they typically think of a brand that sells that product. That is because it is the experience that they are after.
What people see and feel and hear about your business leave behind imprints of identity in their minds. The experience that your business provides them with can go a long way.
“Branding is the art of becoming knowable, likeable and trustable.” – John Jantsch
What you can do is work on that experience and improve it. A great brand experience can do a lot better than the average.
With a website, you can present that great experience you have. Since you are online, you are able to extend that experience to a lot more people. That is one way of leaving good impressions and strengthening your brand.
4. Customer Satisfaction
Going back to the research mentioned above, a majority of consumers expect brands to have self-service portals. People like to have something that they can explore on their own. A website can provide that kind of ability to them.
At your own place online, your current and potential customers may find the answers to their concerns. Instead of having to visit your business physically or call you on the phone, they can browse your website instead.
“One customer well taken care of could be more valuable than $10,000 worth of advertising.” – Jim Rohn
By having a website, you give enable people to find solutions for their immediate and future needs. Not only that but you also get to know what their needs are and be able to use that information to improve your business.
5. Community Engagement
Are you getting the most out of your business? Sometimes what you just need is an active engagement with the people you deal with.
Through a website, you can engage with your community using videos, audio, and any other forms of content. That way, you get them updated with your business.
“Community is much more than belonging to something; it’s about doing something together that makes belonging matter.” – Brian Solis
You may also link your website to your social media accounts. That enables people to easily get in touch with you on their favorite social media platforms should they want to.
Apart from connecting on social media, you may also consider visiting other websites in your business niche and give feedback to the content they have. You may like, share, or comment to spark active engagement.
Extend and Expand Your Business with a Website
The online world has lots of opportunities that are just waiting to be seized—opportunities to establish relationships, strengthen your brand, and grow your business.
Nowadays, you can have a website at a low price. Or, you can hire a website developer to build it for you. Bottleneck Distant Assistants can help connect you to a vetted website developer.
“You don’t pay the price for success. You pay the price for failure, and enjoy the benefits of success.” – Zig Ziglar
Just like what Zig Ziglar said, the benefits of success are to be enjoyed. By investing your resources on the right tools, you position your business for more opportunities to succeed. By investing in a website, you unlock more ways to extend and expand your business.
Other Articles You May Like:
- 5 Online Tools to Streamline Your Business
- Entrepreneurship Growing Pains
- Identifying Virtual Assistants: General VA vs Specialized VA
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About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
Victoria Dorsano2023-09-17Bottleneck has been such an amazing support for my business! They have a seamless process to ensure you find the right fit for your DDA. I am so thankful I started working with them! I'm now able to accomplish so much more in my business with a personal DDA and editing team on my side. Thank you!!
Rockwell Felder2023-03-15I cannot thank the team at Bottleneck enough for their incredible support of our business. Their team has played a vital role in helping us staff our customer support and ensuring our customers were satisfied with our services. Their Distant Assistants were extremely helpful in answering inquiries promptly, handling complaints, and providing solutions to our customers' needs. Their professionalism, attention to detail, and communication skills are exceptional. Working with Bottleneck has been a fantastic experience, and I highly recommend their services to anyone needing a reliable and efficient virtual assistant, especially for customer support.
Karen Ravano2022-09-24I am grateful and blessed to be part of this team. It’s such a wonderful experience because i gain more experience and help me enhance my basic skills. This will be my stepping stone to my career as a newbie in this kind of industry. It would help to reach my goals.
Jeany Mercadal2022-09-16Bottleneck Distant Assistants can lessen the burden of company owners. We provide excellent services depending on our client needs. We are not scam, clients surely get more than what they pay for. Being part of this team helped me hone my skills and become excellent in all my works.
Jeff Peñaflor2022-09-14I started last March 24, 2021 as a Dedicated Distant Assistant and it was an awesome experience. In this new journey, as Security Administrator of Bottleneck Distant Assistants, I have been supported by the team, A LOT !!!! All help that I need, the whole team is there to support me. I know that there are a lot of room for improvements with my skills and what I know, but because of BNDA, I became equipped with all the weapons I need to conquer the daily challenges especially with my tasks. With BNDA, they will not just help you to aim high, but soar the skies!
Tinoe D2022-09-09I don't remember the last time I loved what I was doing until Bottleneck came into the picture. I love working for bottleneck, they are professional. The management makes the workplace fun and they're very flexible. I definetly recommend that you make that important switch and be part of something big today by joining BNDA.
Michael Goodcliffe2022-09-09Jaime and his team are incredible at what they do! Joining them has been one of the best decisions in my life! I whole heartedly recommend them to anyone who are looking to scale and improve their business. Their highly 'Dedicated Distant Assistants' are well trained. They are top notch!
GM Simon2022-09-08Working with Bottleneck is not just having one or two assistants working alongside you. You have the support of the whole team behind them as well.
Ma. Edeliza Silot2022-09-07Aside from the knowledge gained, the trainers are highly commendable.
Sara Knox2022-09-07What an awesome business! Finally, a way to hire the RIGHT person for my administrative tasks and they are remote! No office space to consider, W2's, 1099's or payroll. Jaime and his team of remote workers are top-notch! I hired my first assistant in May. I recently suffered a motorcycle accident and it left me unable to work for 2 weeks. But my assistant stepped right in to guide our CEO on all matters financial. It’s so nice to have that stress eliminated from my life!
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