127 Brian Basilico The Bacon System
Brian Basilico
Jaime Jay interviews Brian Basilico, owner of B2B Interactive Marketing, for the second time to talk about his new book “The Bacon System”. We discuss strategies that will improve your marketing skills and of course, bacon.
Into B2B Interactive Marketing
Brian started his entrepreneurial journey at the age of 18. He started with a recording studio at his father’s basement. Eventually he went to work for various ad agencies and production companies.
When he opened his company 16 years ago, social media was not yet around. Business card CDs were his primary products. But, he constantly reinvented himself as the years progressed.
I help companies find their ideal customers online to generate more sales. I show you why and teach you how.” -Brian Basilico
His experiences led him to become an expert in B2B interactive marketing. But, he understood that B2B interactive marketing is not easy. That was why he wrote the book to help people.
Not About You
Brian’s first book was It’s Not About You, It’s About Bacon. It taught people about the importance of social media in relationship marketing. BACON is actually an acronym which stands for Building Authentic Connections Online Networking.
The thing that we do is that we really grow by teaching other people.” -Brian Basilico
He considered individuals who were most successful in their pursuits, and created something that teaches others how they can also be successful.
The BACON System
The BACON system is a 12-step program for those who tried things and failed. They may have tried social media, Ad Words, and other things to grow their business but did not succeed.
The right audience was the one that had the desire to make change, the passion for what they were doing, and the money to make it happen.” -Brian Basilico
To help them out, the program has 3 main pieces that they can apply. The first piece is called the home base, where they figure out their ideal avatar.
The second piece is about having a killer website. Brian saw the need for business owners and entrepreneurs to understand how websites work nowadays. You too can find out what is really happening in the industry, and come up with good solutions for your company.
Download and listen to today’s episode about Brian Basilico. Connect with him through the links below. Remember to let Brian know you heard about him on Stop Riding the Pine!
- B2B Interactive Marketing
- YouTube
- Google+
- Bacon System Sizzlin Recipes Business book
- SRTP Episode 19 with Brian
- Email: [email protected]
If you haven’t checked it out yet, tune in to our previous episode with Jared Angaza. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!
Thank you to MikeD, for providing the incredible editing for this episode. If you need to find an audio editor, send MikeD an email at [email protected]. 
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About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
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Quit Repeating Yourself provides guidance for entrepreneurs, business leaders, and managers to help prevent unknown challenges from ruining their business.
