89 David Jenyns Killer Content Helps Make SEO Easy
Jaime Jay welcomes David Jenyns to today’s podcast. David is an entrepreneur through and through. In his final year of schooling, he needed to make a decision between university and career and 
he decided to follow the money. In conversation with a friend he decided the stock market was the place to be.
David Jenyns, Investing in His Future
David went against advice from friends and family, took out a loan and enrolled in a stock market weekend trading course. At the end of that weekend, he realized oh hold on, you need money to trade in the stock market. Not a good outlook with $5000 in debt, living with his mum in a two bedroom flat and working at a supermarket to pay it back.
Entrepreneurship kicked in as he realized he needed to get something to sell and make money. David and a friend wrote a study guide for the particular trading community he had gotten to know and it sold well. But it did not sell well outside of his small community.
“You can have a really great product, if no one knows it exists, it’s not really worth it.” – David Jenyns
The Chain Reaction
This is when David got into online marketing. It set off a chain reaction for him. Most recently he has started a digital agency Melbourne SEO Services in Melbourne, Australia which takes the knowledge he learned in the stock market niche about how to market things online.
Ranking Goals
Today you do not have an SEO strategy unless you have a content strategy, they really go hand in hand. You first need to think about your content strategy, your audience and what they would be typing into Google and what they would be thinking the moment they are about to make a purchasing decision or are they still in research mode.
You want to create content around those phrases. If you think about the way Google does, Google’s objective is to answer someone’s questions in the least number of clicks. If you can provide content that helps get them to an answer as quickly as possible you are effectively aligning your objectives with Google’s objectives.
If you would like to learn what David says next about creating content to make SEO easy, download and listen to Mark’s episode 89 of Stop Riding the Pine.
Connect with David Jenyns
If you want to connect with David Jenyns, then check out his links below and remember he welcomes all questions, comments, and inquiries! Don’t forget to mention you heard about David on Stop Riding the Pine:-)
The Authority Content
Melbourne SEO Services
David on LinkedIn
Facebook
Tweet David
David’s YouTube Channel
Here are the highlights of my conversation with David Jenyns if you are in a hurry:
- Who is David Jenyns? (4:30 Mark)
- Questions to ask for content? (8:04 Mark)
- Getting smarter with Google (12:41 Mark)
- Consistency is key (22:20 Mark)
- Standing out from the crowd (25:30 Mark)
- David’s breakaway moment (34:30 Mark)
Special Mentions:
(iTunes Shout Out) The Franchise Doctor
Thank you to Alexis Ayala, for providing the incredible editing for this episode. If you need to find an audio editor, send Alexis an email at lex@slapshotstudio.com.
Thank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests – You be the Guest, We do the Rest! Check out their new website at InterviewValet.com.
This episode of Stop Riding the Pine Podcast was brought to you by DoneForYouWP.com
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About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
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