102 Eliot Wagonheim General Counsel for Businesses
Eliot Wagonheim
Jaime Jay welcomes Eliot Wagonheim to today’s podcast. Eliot is the Principal of Wagonheim Law, a general counsel for small and large businesses. He and his team are dedicated in offering counsel and representation on almost every business issue. Tune in to Eliot Wagonheim General Counsel for Businesses to learn more!
Working with Passion
Eliot has been a business attorney for 30 years already. He’s worked with companies from all strengths across industries. From his experiences, he’s learned what it takes to be a successful entrepreneur, a successful businessman, and a successful manager. Eliot is passionate in working with people who would get in the game.
Identifying the Best Customer
Eliot shares that a lot of people get so consumed with their situation. They don’t see the world through the eyes of their best customer, and don’t often stop to identify who their best customer is. Instead, they focus on their own solutions in going about the business.
“I see so many people come into my conference room in love with their idea but haven’t brought to life who their best client is.” –Eliot Wagonheim
Your best customer can be anyone that gives you the best quality of life. With this, Eliot emphasizes the importance of identifying your best customer. Identify their primary problem to which you are providing the solution.
Selling the Right Solution
Imagine that you want to put up shelves and cabinets in your garage. For this, you go out in search for the drill you need. You can go down the entire aisle and find many different kinds of drills with many different features.
“People don’t buy drills; they buy holes.” –Eliot Wagonheim
You see, you didn’t go out looking for a drill. What you are really looking for is the hole in your masonry in the garage that you can use to put up your shelves or cabinets. In retrospect, Eliot discusses that people aren’t buying the drill, however, so many businesses spend time selling it.
Listen to the rest of the story of Eliot Wagonheim for a lot of valuable insights on starting and maintaining a business. Connect with Eliot and get general counsel and representation on your business. Remember to let Eliot know you heard about him on Stop Riding the Pine!
Elliot’s website
Elliot’s book
Facebook
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Twitter
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Here are the highlights of my conversation with Eliot Wagonheim if you are in a hurry:
- Who is Eliot Wagonheim? ([3:48])
- Main things for entrepreneurs to look out for? ([5:00])
- Thinking about the end result? ([13:08])
- What is a scope creep? ([15:05])
- Biggest challenges in home-based businesses? ([18:58])
- Getting a liability protection? ([21:35])
- Eliot’s Breakaway Moment? ([29:25])
- Eliot’s piece of advice? ([33:50])
*Photos courtesy of Bmoremedia.
Special Mentions:
(iTunes Shout Out) Sir Don
Thank you to Alexis Ayala, for providing the incredible editing for this episode. If you need to find an audio editor, send Alexis an email at lex@slapshotstudio.com.
Thank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests – You be the Guest, We do the Rest! Check out their new website at InterviewValet.com.
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About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
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Quit Repeating Yourself provides guidance for entrepreneurs, business leaders, and managers to help prevent unknown challenges from ruining their business.