Growing a Business That Your Team Loves | Ryan Bonnici 012

Culture smashes strategy. Leaders can set up strategies but without core values and good company, they pretty much mean nothing. We dive into this with CMO Ryan Bonnici.

“Care personally and challenge directly.” – Ryan Bonnici

Geared for Success

Growing a Business That Your Team Loves | Ryan Bonnici 012Ryan is the Chief Marketing Officer at G2Crowd, one of the world’s largest business-commerce platform. They connect people to providers of services and tools.

They only had five people in the team when he started. Now, they have grown to about 30 people working together to create a worthwhile experience for clients.

Transparency in Service

Their platform works similarly with Amazon. People from around the globe leave reviews on their website to help inform potential buyers. The traffic they receive on their website largely come organically.

“Make sure people know where the bar is. If they have ideas and things that take the bar higher, amazing. Do it. I love that.” – Ryan Bonnici on openness to ideas

Getting the Team to Work Together

Ryan only started working with them last year. He worked with some of the most innovative companies, including Salesforce and HubSpot. According to him, culture is a big part of their growth.

“The bigger you get, the more you need that cohesive framework to connect everyone.” – Ryan Bonnici

It is critical that everyone on the team is in the same direction. He meets with the team regularly and encourages them to make their own decisions as befits their roles in the company.

Download and listen to Growing a Business That Your Team Loves to learn more. Remember to let Ryan know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website –

LinkedIn @ryanbonnici

Book – Radical Candor by Kim Scott

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Jaime Jay

About Jaime Jay

Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.

Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.

He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.

When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.

He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.

He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.

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