Growing Your Company Through Systems and Culture | 045 Brandon Vaughn

Brandon Vaughn shares to us in this episode how he grew his business from zero to over 70 employees, with revenues down from $8k/mo to over $450k/mo, in just 6 seasons. He believes this is achievable for any aspirating entrepreneur, through implementing systems and creating a positive company culture.

From Zero to Hero

Growing Your Company Through Systems and Culture | Ep. 045 Brandon Vaughn

Most entrepreneurs consider implementing systems and processes as the bane of their existence. Brandon Vaughn thinks otherwise. He runs his company Automate Grow Sell, which aims to assist small businesses to systemize and scale their businesses. Brandon helps SMEs by offering personalized mentorship and training programs.

He made the decision of purchasing the company from his ailing father, who previously ran the company by himself. However, when he started his business, he admits he does not know the importance of systems and culture.

“As I was growing my business from 0 to 60, I experienced all the pain and suffering and different breakthrough points. I didn’t realize how important systems were, and I really didn’t realize how important culture was” – Brandon Vaughn

Culture Makes Employees Stay

Brandon recounts how he started with his company, where he found himself losing half of his employees in a span of one month. This event made him realizes his failure to place emphasis on culture.

“One of our focus is we started switching up was, helping our employees fulfill their dreams. That sounds really cliche, but if you help enough other people to get what it is that they want in life, then you can have anything that you want in life.” – Brandon Vaughn

There’s a high turnover of employees involving the young generation. By addressing this fact, a company can then focus on creating a training system where the company serves as a stepping stone for an employee’s future goals. Moreover, company owners can invest more heavily into the culture and positive work environment and culture

Systematic Sourcing and Training 

Brandon’s company has a very systematic process of hiring and training. They bury their phone number in the job post to weed out applicants who cannot follow instructions. Moreover, they do ask the applicant to leave a voice message and receive further instructions via voicemail. 

The employers sit down, interview the applicant and explain the Dream Manager program. The applicant must be aligned with the core values of the company, before heading to a robust 2-week training. There is also a 30, 60 and 90-day evaluation where they get to evaluate themselves based on their work. 

“The happiest employees are ones whose boss really creates clear expectations and clearly defined goals.” – Brandon Vaughn

Download and listen to Growing Your Company Through Systems and Culture to learn more. Remember to let Brandon know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website: Automate Grow Sell (AGS Conquer) 

Linkedin: Brandon Vaughn

Facebook: Automate Grow Sell


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Jaime Jay

About Jaime Jay

Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.

Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.

He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.

When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.

He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.

He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.

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