Jeff Leo Herrmann Real World Content Marketing Expert
Jaime Jay welcomes Jeff Herrmann to the show today. Jeff is a content marketing zealot with an intense belief that brands are better off engaging their audiences with educational, entertaining and problem solving content instead of blasting them with massive traditional advertising campaigns. If you want to get ahead in business, listen to Jeff Leo Herrmann Real World Content Marketing Expert.
Jeff Leo Herrmann
Jeff began his career measuring emerging digital media like video games, online video and mobile media. All of the emerging media that the networks would have to deal with while driving their advertising strategies.
Applying His Knowledge Today
Today he focuses on content and SEO to help the mid market companies to punch above their weight and compete against the incumbents with massive advertising budgets. Massive budgets are not the advantage today. Jeff says the advantage goes to the stealth and the agile because there are so many media platforms to command.
SEO is Always Changing
It’s overwhelming to most. As a strategist and a content guy, Jeff says there is still a technological nuance to SEO. BUT, if you create high quality and problem solving content, Google will reward you. It’s the place people go to get their questions answered.
Share Jeff’s Episode 84 on Twitter
If you would like to learn what Jeff Leo Herrmann says next about the importance of content, listen to the episode by clicking on the download or the play button at the top of this article.
To connect with Jeff Leo Herrmann Real World Content Marketing Expert, check out his links below and remember he welcomes all questions, comments and inquiries! Don’t forget to mention you heard about Jeff on Stop Riding the Pine:-)
Here are the highlights of my conversation with Jeff Leo Herrmann Real World Content Marketing Expert if you are in a hurry:
- Who is Jeff Herrmann? (4:35 Mark)
- Where is SEO today? (8:35 Mark)
- What is Fathom? (14:45 Mark)
- Jeff’s Break Away Moment (27:05 Mark)
(iTunes Shout Out) Scott Allen Turner!
Thank you to Alexis Ayala, for providing the incredible editing for this episode. If you need to find an audio editor, send Alexis an email at firstname.lastname@example.org.
Thank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests – You be the Guest, We do the Rest! Check out their new website at InterviewValet.com.
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