38 Kevin Jordan – Author, Marketing Consultant
Kevin Jordan – Author and Owner, Red Point Marketing Consultants
Kevin Jordan is involved with an excellent organization called “Duct Tape Marketing”. Just like the name implies, Duct Tap Marketing is about simple, affordable and practicle marketing strategies for small business. What they are doing and why Kevin became involved with them is because they treat marketing as a system. They’ve put together a lot of tools and resources for small business to help them market better. Kevin is now a certified consultants and has licensed their brand. Kevin got involved with four other consultants within the Duct Tape Marketing brand to write a book. Kevin jokingly talked about how easy writing a book was, but he, along with his co-authors, took the time to pull from each of their expertise to write a book. Here’s a link to each of the 5 Authors of “The Small Business Owner’s Guide to Local Lead Generation”: 
Kevin faced a couple challenges with his book called The Small Business Owner’s Guide to Local Lead Generation. While he acknowledges that it is a bit of a mouth full, he recognized the importance of describing the book in detail and it helps with search engine optimization as well. The main challenges Kevin and his team faced was combining five voices into one voice. 
Check out Kevin’s new book: Share on Twitter He wanted the book to have a cohesive flow so that it was reflected in the content as one voice. The way he solved the problem was by hiring a copywriter. At first, he thought it would be easier to record content and send it to the copywriter and it would be done. He found out that it wasn’t as easy at it seemed. In most cases, the content was transcribed well; however, in other cases, the team found out that it was hard for the copywriter to interpret the information so that the information was communicated in a way that was easy to understand. 
The target audience for this book is someone who may have heard what SEO is, but they really don’t understand more than that. In order to make this happen, they had to be careful with the jargon. Kevin said it was challenging to break down marketing in a simple step-by-step process. The content was created with the team on the call and the copywriter would take the information from the call. This provided a great starting point for the team to decide whether or not that was the “tone” they were looking for. If Kevin had to do this all over again, he would definitely hire a copywriter again. Within the team dynamic, they chose two people to do the editing so they would avoid having too many people trying to do the same thing.
A book is never really completed – Kevin Jordan
How to Write With a Team
Kevin actually really enjoyed working with the team to write this book. Kevin really enjoyed it as a matter of fact. He was able to learn a lot along the way. Kevin realizes that you cannot be an expert at everything. Two of the authors were very strong in SEO and web design and then others brought in areas of expertise such as copywriting and video marketing. The hardest part of writing the book was deciding what to include in it. The goal was to keep the length short because the target audience is very busy and has very short attetion spans. Kevin pointed out that he could say that because he was a small busines owner himself. Narrowing the topics down to areas that the team believed would really help the readers out. If you want to learn more about or connect with Kevin Jordan, check out his links below and remember he welcomes all questions, comments and inquiries! 
Red Point Marketing Website Kevin on YouTube Kevin on Google Plus Kevin on LinkedIn Kevin Jordan on Facebook Follow Kevin on Twitter Small Business Marketing Show Send an email to Kevin Jordan Here are the highlights of my conversation with Kevin Jordan if you are in a hurry:
- Who is Kevin Jordan? (3:00 Mark)
- What is the book about? (6:10 Mark)
- What was the most challenging part of writing the book? (13:00 Mark)
- Kevin talks about reputation management. (20:05 Mark)
- Kevin’s Break Away moment. (34:10 Mark)
Stop Riding the Pine is a lot of fun and we love sharing the shows we’ve done. We would greatly appreciate your assistance in helping us grow this show by not only downloading the episodes, but also sharing them. Leave comments and rate our show so we can make the show even better.
About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
Get Your Book Now!
Quit Repeating Yourself provides guidance for entrepreneurs, business leaders, and managers to help prevent unknown challenges from ruining their business.
