Laura Roeder has worked in the social media marketing space since 2007. Her experiences, good and bad, led her to develop Meet Edgar, an online tool that automates social media scheduling and marketing.
“The older articles — the way most people do it — never get sent out again … [Repurposing evergreen content] is the smart thing to do to keep spreading that value.” – Laura Roeder
Value in Your Evergreen Content
Are you working multiple hours in order to craft original content and then share it with your followers on social media? The automation tool, Meet Edgar, offers a smarter alternative. It focuses on repurposing evergreen content and sending updates.
Talks in the Industry
Laura has appeared in various publications, including Forbes, Fast Company, CNET, and Mashable. She’s also given talks at various conferences like BlogHer and has spoken at the White House about independent entrepreneurship.
“The team really inspires me. They showed me that the next level … is really not reliant on you; it’s something bigger that you built together with other people.” – Laura Roeder on working with teams
Social Media Tool for Small Businesses
Laura used to train people how to do social media marketing. Now, her company has grown to work with 7,000 small businesses with an annual recurring revenue of $4 million.
“Edgar happily manages your social media for you.” – Laura Roader on how Meet Edgar helps small businesses
They build their relationships with their customers on trust and respect. As a whole, they work on crafting significant, long-lasting impact.
Shoutout: Special thanks to Brand Architect Jared Angaza for hosting today’s episode
To hear from Laura Roeder, download and listen to the episode. Connect with her through the links below. Remember to let Laura know you heard about her on Stop Riding the Pine!
Show Links from Laura Roeder:
- Laura on Twitter, and LinkedIn
- Meet Edgar social media tool
- Meet Edgar on Facebook, Instagram, LinkedIn, and Pinterest
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