190 Laura Roeder Social Media Expert and Creator of Meet Edgar


Laura Roeder

190 Laura Roeder Social Media Expert and Creator of Meet Edgar

Laura Roeder has worked in the social media marketing space since 2007. Her experiences, good and bad, led her to develop Meet Edgar, an online tool that automates social media scheduling and marketing.

“The older articles — the way most people do it — never get sent out again … [Repurposing evergreen content] is the smart thing to do to keep spreading that value.” – Laura Roeder

Value in Your Evergreen Content

Are you working multiple hours in order to craft original content and then share it with your followers on social media? The automation tool, Meet Edgar, offers a smarter alternative. It focuses on repurposing evergreen content and sending updates.

Talks in the Industry

Laura has appeared in various publications, including Forbes, Fast Company, CNET, and Mashable. She’s also given talks at various conferences like BlogHer and has spoken at the White House about independent entrepreneurship.

“The team really inspires me. They showed me that the next level … is really not reliant on you; it’s something bigger that you built together with other people.” – Laura Roeder on working with teams

Social Media Tool for Small Businesses

Laura used to train people how to do social media marketing. Now, her company has grown to work with 7,000 small businesses with an annual recurring revenue of $4 million.

“Edgar happily manages your social media for you.” – Laura Roader on how Meet Edgar helps small businesses

They build their relationships with their customers on trust and respect. As a whole, they work on crafting significant, long-lasting impact.


Shoutout: Special thanks to Brand Architect Jared Angaza for hosting today’s episode

To hear from Laura Roeder, download and listen to the episode. Connect with her through the links below. Remember to let Laura know you heard about her on Stop Riding the Pine!


Show Links from Laura Roeder:


3DAY MBA 2018

If you haven’t checked it out yet, listen to our previous episode 189 Ron Carucci Success Breaks Down Business Transformation

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Jaime Jay

About Jaime Jay

Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.

Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.

He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.

When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.

He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.

He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.

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