Marcus Damas Marketing Fueled by Culture | Ep. 200
Marcus Damas
Marcus Damas is a speaker, retired professional basketball player, devoted husband, and father. He is also the Founder and CEO of Fueled by Culture, a creative marketing agency that connects and empowers brands with influencers.
“Every experience is a part of your story. Just own it.” – Marcus Damas
From Basketball to Entrepreneurship
Marcus was raised in New York and started playing basketball at the age of 16. He soon rose to fame as one of the top 20 all-time scorers in Maryland, where he played for the Towson Tigers.
His desire to spend more quality time with his family sparked his entrepreneurial journey. From being a consultant at EA Sports, he now has his own company, Fueled by Culture.
About Influencer Marketing
Drawing from his experiences, he saw the need for brands to connect with the youth, millennials, and influencers. According to him, everyone has a voice. And there ought to be no biases when marketing.
“You have to cater to your audience, you have to cater to different opinions, you have to cater to different lifestyles and there should be all of those perspectives especially from a large company.” – Marcus Damas
What Influence Is to a Brand
The idea behind influence and having it is easy. It is similar to identifying the most popular kid in the playground.
“When you influence somebody to spend a dollar, then you’re an influencer.” – Marcus Damas
When someone else sees what that kid is doing, his influence could encourage that other kid to do the same thing.
To hear from Marcus Damas, download and listen to the episode. Connect with him through the links below. Remember to let Marcus know you heard about him on Stop Riding the Pine!
Show Links from Marcus Damas:
- Fueled by Culture
- Twitter @MarcusDamas
- Email: marcus@fueledbyculture.com
If you haven’t checked it out yet, listen to our previous episode Andy Molinsky Speak Up and Be Heard | Ep. 199. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!
About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
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