96 Marty McDonald – Developing Social Media Campaigns

Marty McDonald

Jaime Jay welcomes Marty McDonald to today’s podcast. Marty is the founder of the social media agency Bad Rhino, Inc with his partner Rich. Bad Rhino develops unique social media marketing strategies that develop relationships with prospective customers and community members.

Becoming an Entrepreneur

Marty had worked with Rich in his previous career as a head-hunter. Rich was running a successful blog and approached Marty about making a career change in 2010.

At the time, Rich was being approached by a lot of folks with questions about social media.  Leveraging social media to promote your business was in its early years.

Tweet this episode for Marty

What’s With the Name?

Marty agreed to make the leap to entrepreneur if Rich could come up with a good name. they sat down at a whiteboard and Rich wrote out 10 names. It came down to Bad Rhino or Moose Horn. They chose Bad Rhino and their company was born.

What is Bad Rhino?

Marty’s agency focuses on social media. Becuase social media was just out of its infancy, sometimes itMarty McDonald was tough communicating to clients a successful marketing campaign needs social media.

 “Social media is the glue that sticks everything together in a marketing plan.” – Marty McDonald

Each client is different even if they are the same. One Italian restaurant is different from another Italian restaurant. Social media campaigns should be approached separately to capture the individuality of each. There are no cookie cutter plans.

There are no cookie cutter plans. They are able to bring their clients’ voices online and increase their sales.

Creating Relationships

To be successful you need to be able to create the relationships.Leveraging social media is a perfect platform for creating those relationships.

Put content out there that you can look at after and see the results. It’s more than just looking at “x”. For one person “x” might be educating customers, for another it might be brand recognition or building email lists. Some just want a fun place to communicate and be social with their current customers.

Marty welcomes any questions you might have regarding social media. Connect with him and remember to let Marty know you heard about him on Stop Riding the Pine!

Bad Rhino, Inc.

If you want to learn how to really take your social media to the next level, get in touch with Marty by emailing him at marty@badrhinoinc.com

Here are the highlights of my conversation with Marty McDonald if you are in a hurry:

  • Who is Marty McDonald? (4:32)
  • Why do you need structure? (11:08)
  • What channels should you use? (13:31)
  • Who are you trying to sell to? (17:00)
  • Marty’s one piece of advice? (25:18)
  • Marty’s Breakaway Moment? (32:00)

Special Mentions:
(iTunes Shout Out) Code Monkey

Thank you to Alexis Ayala, for providing the incredible editing for this episode. If you need to find an audio editor, send Alexis an email at lex@slapshotstudio.com.

Interview ValetThank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests – You be the Guest, We do the Rest! Check out their new website at InterviewValet.com.

This episode of Stop Riding the Pine Podcast was brought to you by DoneForYouWP.com

Done For You WPAre you a busy coach, professional or agency looking to have your WordPress website headaches handled by your very own development team for wholesale prices? Then you should visit DoneForYouWP.com to find the solution that best fits your current challenges with a full-scale approach to managing your WordPress website.

Stop Riding the Pine is a lot of fun and we love sharing the shows we’ve done. We would greatly appreciate your assistance in helping us grow this show by not only downloading the episodes but also sharing them.

Jaime Jay

About Jaime Jay

Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.

Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.

He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.

When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.

He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.

He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.

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