Jaime Jay welcomes Nick Raithel to today’s podcast. Nick is a missionary. Not in the religious sense. He is in the business of promoting business leaders’ accomplishments by helping them publish a professional book telling their incredible stories.
You need to separate yourself and stand out from the noise and clutter. You have to do something to position yourself sway from all that. A book does just that. It’s also a way to leave a legacy and be more than just a business owner.
What you have with a book is a business card that people don’t throw away. It opens up new opportunities you would not otherwise have.
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A book takes your insights, your knowledge, your unique experiences in your niche and puts them in tangible form. It’s easy to find, easily accessible and presents the writer as an expert.
“I’m on a mission to get the recognition that business leaders deserve for their achievements.” – Nick Raithel
Where to Begin?
The first step is to begin by thinking about what it is you specifically within the next 6 months to year-and-a-half want the book to lead to? Do you want a speaking career, consulting career or want it to bring in more leads for your current business?
Work backward from your goal and figure out what steps you need to absolutely kill your goal.
Keep in mind this does not include writing, publishing and marketing in 7 hours. That would be a bit daunting. You might get a half page book. What it really means is the client only has to spend 7 hours of their own time on it.
Nick is a marketer and not a writer. A pure writing service like a ghost writer could not be a business. Nick’s company makes your book sound good and every word counts. He focuses your book’s goal achieving the objective you desire. Your book needs to have real world application and not just sound pretty.
If you want to learn how Nick Raithel does it, then make sure to listen to this episode. You can also check out his links below to learn more about him. He welcomes all questions, comments, and inquiries! Don’t forget to mention you heard about Nick on Stop Riding the Pine:-)
Here are the highlights of my conversation with Nick Raithel if you are in a hurry:
- Who is Nick Raithel? (4:50 Mark)
- Why is it important for an entrepreneur to have a book? (5:55 Mark)
- What is the 7-hour book? (11:08 Mark)
- What happens in that 7 hours? (14:25 Mark)
- What’s the first step? (23:00 Mark)
- Nick’s breakaway moment (34:04 Mark)
(iTunes Shout Out) Denny Krahe
Thank you to Alexis Ayala, for providing the incredible editing for this episode. If you need to find an audio editor, send Alexis an email at email@example.com.
Thank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests – You be the Guest, We do the Rest! Check out their new website at InterviewValet.com.
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