187 Russ Perry Author, Father, Entrepreneur and Growth Hacker
Russ Perry
Russ Perry is a disrupter who overcame addiction to create a multimillion-dollar “flat rate” design company. He took his start-up from zero to over $1M in 16 months.
“By changing that single habit in my life and deciding not to drink, it opened up the world to me in a way that I never thought would be possible.” – Russ Perry
Into Entrepreneurship
Russ left his corporate job in 2005 and started his own business. It was like a roller coaster ride, yet he did all he could to make it succeed.
Working on his own gave him flexibility and freedom. But making the business profitable proved challenging. Later on, the experiences and skills geared him towards launching the multi-million dollar company called Design Pickle.
Many Years to Zero
Russ did not find it easy to let go of his first business. He already established his identity as the creative entrepreneur. Also, he spent his own money in running it.
“When I quit and closed the business, I had nobody left. I was the last man on the island.” – Russ Perry
From 25 team members and multiple offices, he was left on his own. It was not easy to throw away many years of hard work.
Lessons from the Experience
Looking back, Russ sees two things that caused his first business to fail. One was the flaw of overpromising and underdelivering.
“Every time we would get a client, we would lose a client and have this net gain of zero. And that just made it impossible to scale.” – Russ Perry
Have you experienced the same things in your venture? Learn how Russ climbed the ladder to success and the lessons he learned in his journey!
To hear from Russ Perry, download and listen to the episode. Connect with him through the links below. Remember to let Russ know you heard about him on Stop Riding the Pine!
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If you haven’t checked it out yet, listen to our previous episode 186 Dana Malstaff Creating a Successful Business while Nurturing Your Family. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!
About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
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