44 Shane Melaugh Co-Founder Thrive Themes
Shane Melaugh – Co-Founder Thrive Themes
Shane is a half swiss – half irish guy who built is own business a few years ago. Shane says the nice way of describing himself is that he is self-taught, but the more realistic way of describing himself is that he made a million mistakes to acheive the success he realizes today. His latest project is Thrive Themes. Thrive themes is a brand under which he creates conversion focused WordPress themes and plugins.
The reason Thrive Themes was started is because Shane is a WordPress user himself and everything was designed focused. Shane comes from a conversion optimization background. Shane specializes in writing copy and creating the sales pages. Design won’t sell a product. Thrive Themes takes a unique approach to optimizing your WordPress website with conversions in the forefront instead of design.
The content builder was initially designed to be able to quickly build pages without having to know any special coding. He wanted the design to not only look good, but keep with his main goal to make sure it converts well. In the regular WordPress editor, it’s very difficult to add “buttons” or other conversion centric applications. In order to create these elements, you will need to download plugins and taking the time to learn how to make these plugins work.
If you are trying to build sales pages or funnels, it’s very difficult to build these in the regular WordPress editor. This is a major pain point. It’s too time consuming. The reason the content builder was developed was so that you didn’t have to worry about any of this. The way the content builder works is the way everything you see in the builder is how it’s represented on the live page.
If you are looking at a page made with WordPress and you want to change a button, and you are using the WordPress editor, you have to log into the editor and find the code to edit it. The other main problem is that the editor doesn’t look like the page when it’s live so the user has to continually go back and forth between the pages to view the changes the user made.
Shane Melaugh is Not a Programmer, He is a Marketer
Shane specializes in marketing, not programming. So, he built Thrive Themes so that users don’t have to have knowledge of the various WordPress development languages like php, html, css, etc. The signature of good marketing is understanding your audience. The simplest thing you can do to acheive “copywriting wizardry” is to talk with people and listen to how they talk about the problems they are facing. If you listen to the actual words they use, you can use these words in the copy that you’ve heard other people say.
When multiple people continue mentioning the same thing over and over again, copy their language into your sales pages. Shane’s explainer videos are very detailed and one of the best ways to learn about the plugins. Instead of just sharing what the solution can do, an explainer video outlines step by step processes to use the system.
Shane says that he “just pays attention” to his customers. Many of the videos that Shane does incorporates the question or problem, and then he walks his viewers through the solution. He makes sure that he tells a story and each of his videos are used as chapters in a book. As you move through the video series, each video fits perfectly into the overall message.
The call to action in almost every post Shane writes is to leave a comment.
How to Make Your Offer Better
In order to make your offer better is by making it more relevant. This is accomplished by including a specific offer that is specific to the topic of a video or post that a user has created. This makes it much easier to convert a visitor because if they spent the time reading the post or watching the video, then they are most likely interested in that specific topic and they will want to learn more.
Are Google and Facebook big business? If the answer is yes then ask yourself why. Google and Facebook are giant, billion dollar businesses is because their business models are based on relevancy. If you are buying ads on Google or Facebook, you are buying is the ability to show your message to a very tightly targeted group of people to whom your message is super relevant.
If you are wondering what is relevancy worth in the online world, then tally up the net worth of Google and Facebook and you have your answer.
If you want to learn more about or connect with Shane Melaugh, check out his links below and remember he welcomes all questions, comments and inquiries!
Thrive Themes Website
Shane Melaugh IM Impact Website
Shane Melaugh on YouTube
Shane Melaugh on Google Plus
Connect with Shane Melaugh on LinkedIn
Shane Melaugh on Facebook
Follow Shane Melaugh on Twitter @shanerqr
(iTunes Shout Out) Michael Neeley – Consciously Speaking
Here are the highlights of my conversation with Shane Melaugh if you are in a hurry:
- Who is Shane Melaugh? (4:04 Mark)
- What is the Content Builder? (6:48 Mark)
- One of the most powerful things you can do to build your email list. (21:19 Mark)
- The highest converting way to add popups to your site. (23:19 Mark)
- Shane’s Break Away moment. (32:00 Mark)
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About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
Victoria Dorsano2023-09-17Bottleneck has been such an amazing support for my business! They have a seamless process to ensure you find the right fit for your DDA. I am so thankful I started working with them! I'm now able to accomplish so much more in my business with a personal DDA and editing team on my side. Thank you!!
Rockwell Felder2023-03-15I cannot thank the team at Bottleneck enough for their incredible support of our business. Their team has played a vital role in helping us staff our customer support and ensuring our customers were satisfied with our services. Their Distant Assistants were extremely helpful in answering inquiries promptly, handling complaints, and providing solutions to our customers' needs. Their professionalism, attention to detail, and communication skills are exceptional. Working with Bottleneck has been a fantastic experience, and I highly recommend their services to anyone needing a reliable and efficient virtual assistant, especially for customer support.
Karen Ravano2022-09-24I am grateful and blessed to be part of this team. It’s such a wonderful experience because i gain more experience and help me enhance my basic skills. This will be my stepping stone to my career as a newbie in this kind of industry. It would help to reach my goals.
Jeany Mercadal2022-09-16Bottleneck Distant Assistants can lessen the burden of company owners. We provide excellent services depending on our client needs. We are not scam, clients surely get more than what they pay for. Being part of this team helped me hone my skills and become excellent in all my works.
Jeff Peñaflor2022-09-14I started last March 24, 2021 as a Dedicated Distant Assistant and it was an awesome experience. In this new journey, as Security Administrator of Bottleneck Distant Assistants, I have been supported by the team, A LOT !!!! All help that I need, the whole team is there to support me. I know that there are a lot of room for improvements with my skills and what I know, but because of BNDA, I became equipped with all the weapons I need to conquer the daily challenges especially with my tasks. With BNDA, they will not just help you to aim high, but soar the skies!
Tinoe D2022-09-09I don't remember the last time I loved what I was doing until Bottleneck came into the picture. I love working for bottleneck, they are professional. The management makes the workplace fun and they're very flexible. I definetly recommend that you make that important switch and be part of something big today by joining BNDA.
Michael Goodcliffe2022-09-09Jaime and his team are incredible at what they do! Joining them has been one of the best decisions in my life! I whole heartedly recommend them to anyone who are looking to scale and improve their business. Their highly 'Dedicated Distant Assistants' are well trained. They are top notch!
GM Simon2022-09-08Working with Bottleneck is not just having one or two assistants working alongside you. You have the support of the whole team behind them as well.
Ma. Edeliza Silot2022-09-07Aside from the knowledge gained, the trainers are highly commendable.
Sara Knox2022-09-07What an awesome business! Finally, a way to hire the RIGHT person for my administrative tasks and they are remote! No office space to consider, W2's, 1099's or payroll. Jaime and his team of remote workers are top-notch! I hired my first assistant in May. I recently suffered a motorcycle accident and it left me unable to work for 2 weeks. But my assistant stepped right in to guide our CEO on all matters financial. It’s so nice to have that stress eliminated from my life!
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