Turn a Business Around: Creating a Culture Based on Gratitude | Diane Gardner 042

Certified tax coach and bestselling author, Diane Gardner, talks about how standing out contributes to overall business health. She developed an incredible company culture based on gratitude. Aside from her amazing management skills, entrepreneurs can greatly benefit from some of her tax strategies in this semi-coaching session.

What’s Beyond the Comfort Zone

Turn a Business Around: Creating a Culture Based on Gratitude | Diane Gardner 042

Diane’s has considerably amazing management skills. Her clients greatly benefitted from her tax strategies. In fact, her clients have a total combined savings of over $3,151,006 to-date — hard-earned profits these clients would have given to the government by overpaying taxes.

In the past, Diane found herself pushing her limits during the recession. She hung on by fingernails as many of her clients were going out of business. As her monthly revenues dwindled, she contemplated how to get through with her five employees and a newly purchased commercial building.

“My business coach challenged me to start thinking outside the box—start looking at accounting from a different mindset and start being able to work outside our geographical area.” – Diane Gardner

Diane started to do things differently. She knew she had to stand out among the general accounting practitioners so she found her own niche. Her business coach encouraged her to write a book, too! Aside from the challenge of writing and promoting it, she knew she had to re-do her support team.

Turning the Business Around

Diane faced a lot of resistance the moment she decided she needed a better culture in the office. Most of her tax planners and bookkeepers thought that she was nuts for executing “non-sense” customs. However, Diane was on a mission to implement a company culture that will transgress to client satisfaction.  

“I went from being more of a traditional accounting office to an office where our culture is completely based on thankfulness and gratitude.”  – Diane Gardner

The Thank-you-gram and Extra Mile Token

Employee productivity and motivation are way up with Diane’s newly implemented customs. Two of these employee motivators is the “Thank-you-gram”⁠, where she personally writes thank you notes to employees, clients, and acquaintances⁠.

The second motivator is theExtra Mile Token”, where an employee can give their exemplary peers a token. They can exchange it for a paid free hour of work. 

Download and listen to Turn a Business Around: Creating a Culture Based on Gratitude to learn more. Remember to let Diane know you heard about her on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – TaxCoach4You

Facebook @taxcoach4you

Leave us a 5-star rating and review if you enjoyed the show! Thank you and meet you again next week.

Join the Facebook Group CES

Jaime Jay

About Jaime Jay

Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.

Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.

He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.

When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.

He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.

He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.

Leave a Comment


Get Your Book Now!

Quit Repeating Yourself provides guidance for entrepreneurs, business leaders, and managers to help prevent unknown challenges from ruining their business.


Subscribe to our Newsletter

Related Blogs

Chris Meade

How A Young Entrepreneur Launched Remote-Based Business CROSSNET | Ep. 69 Chris Meade

david cherner

Transformative Learning and Wellbeing For Leadership Development | Ep. 068 David Cherner

jenean perelstein

Stand In Your Strength | Ep. 67 Jenean Perelstein

Jaime Jay believes culture goes way beyond any company strategy

Bottleneck Staff Stepping Up | Ep. 066 Jaime Jay

Jon Breen

Intentional Employee Development | Ep. 065 Jon Breen

anese cavanaugh

Contagious Culture: Intentionally Creating an Organization That Thrives | 064 Anese Cavanaugh