106 Victor Yocco Understanding Customer Experience
Victor Yocco
Jaime Jay welcomes Victor Yocco to today’s podcast. Victor is an outstanding UX researcher with over 10 years of research and evaluation experience. He represents the customers [users] in program and design decisions. Tune in to learn how you can enhance your product for success!
Highlighting the Significance
Victor is a UX (user experience) researcher, who particularly engages with potential users. His job requires him to observe and understand the user’s experience for his colleagues to enhance the design that they use. As a team, they make sure that users understand what they see in front of them.
UX is the whole experience—what people feel when using the site, how they think about your company or product, and how they encounter your customer service.” –Victor Yocco
The user’s need comes in importantly when designers think about a new design. For this, Victor serves as a resounding board that would make sure the needs are reflected on the design. He works closely with the designers in solving the problems at hand.
Early Beginnings
Victor got a PhD which focused on research in psychology and communication. He was really interested in the human behavior. He was curious in the way people receive and interpret information as well as what makes behavior change.
Where a zoo might want you to walk away with a greater appreciation and the desire to learn more about a specific animal, websites want you to buy their product.” –Victor Yocco
As a student, Victor’s task included talking to and working with zoos and science centers. He was to determine whether their exhibit spaces were effective. After graduating, he continued working for a while where he eventually transitioned into UX.
Common Principles
Victor found a lot of similarities between his studies and user experience. He shares that all the principles of psychology that suggest persuasion and techniques around behavior change apply to both physical and mind space. This inspired him to write about this newfound perspective.
Listen to the rest of the story of Victor Yocco to understand customer experience. Connect with him and learn how to enhance your product. Remember to let Victor know you heard about him on Stop Riding the Pine!
Email
Victor’s website
Victor’s book
Discount code to buy the book for 39% off
Twitter
Facebook
LinkedIn
YouTube
Here are the highlights of my conversation with Victor Yocco if you are in a hurry:
- What is the job of a UX researcher? ([3:54])
- Who is Victor Yocco? ([7:51])
- Significance of distinct visual presentation? ([13:00])
- Mistakes in user experience? ([15:12])
- Things to improve in user experience? ([19:00])
- Engaging with potential users? ([23:48])
- Victor’s Breakaway Moment? ([27:12])
- Victor’s piece of advice? ([34:50])
Special Mentions:
(iTunes Shout Out) Chopstick Sensei
Thank you to Alexis Ayala, for providing the incredible editing for this episode. If you need to find an audio editor, send Alexis an email at lex@slapshotstudio.com.
Thank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests – You be the Guest, We do the Rest! Check out their new website at InterviewValet.com.
This episode of Stop Riding the Pine Podcast was brought to you by DoneForYouWP.com
Are you a busy coach, professional or agency looking to have your WordPress website headaches handled by your very own development team for wholesale prices? Then you should visit DoneForYouWP.com to find the solution that best fits your current challenges with a full-scale approach to managing your WordPress website.
Stop Riding the Pine is a lot of fun and we love sharing the shows we’ve done. We would greatly appreciate your assistance in helping us grow this show by not only downloading the episodes but also sharing them.
About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
Victoria Dorsano2023-09-17Bottleneck has been such an amazing support for my business! They have a seamless process to ensure you find the right fit for your DDA. I am so thankful I started working with them! I'm now able to accomplish so much more in my business with a personal DDA and editing team on my side. Thank you!!
Rockwell Felder2023-03-15I cannot thank the team at Bottleneck enough for their incredible support of our business. Their team has played a vital role in helping us staff our customer support and ensuring our customers were satisfied with our services. Their Distant Assistants were extremely helpful in answering inquiries promptly, handling complaints, and providing solutions to our customers' needs. Their professionalism, attention to detail, and communication skills are exceptional. Working with Bottleneck has been a fantastic experience, and I highly recommend their services to anyone needing a reliable and efficient virtual assistant, especially for customer support.
Karen Ravano2022-09-24I am grateful and blessed to be part of this team. It’s such a wonderful experience because i gain more experience and help me enhance my basic skills. This will be my stepping stone to my career as a newbie in this kind of industry. It would help to reach my goals.
Jeany Mercadal2022-09-16Bottleneck Distant Assistants can lessen the burden of company owners. We provide excellent services depending on our client needs. We are not scam, clients surely get more than what they pay for. Being part of this team helped me hone my skills and become excellent in all my works.
Jeff Peñaflor2022-09-14I started last March 24, 2021 as a Dedicated Distant Assistant and it was an awesome experience. In this new journey, as Security Administrator of Bottleneck Distant Assistants, I have been supported by the team, A LOT !!!! All help that I need, the whole team is there to support me. I know that there are a lot of room for improvements with my skills and what I know, but because of BNDA, I became equipped with all the weapons I need to conquer the daily challenges especially with my tasks. With BNDA, they will not just help you to aim high, but soar the skies!
Tinoe D2022-09-09I don't remember the last time I loved what I was doing until Bottleneck came into the picture. I love working for bottleneck, they are professional. The management makes the workplace fun and they're very flexible. I definetly recommend that you make that important switch and be part of something big today by joining BNDA.
Michael Goodcliffe2022-09-09Jaime and his team are incredible at what they do! Joining them has been one of the best decisions in my life! I whole heartedly recommend them to anyone who are looking to scale and improve their business. Their highly 'Dedicated Distant Assistants' are well trained. They are top notch!
GM Simon2022-09-08Working with Bottleneck is not just having one or two assistants working alongside you. You have the support of the whole team behind them as well.
Ma. Edeliza Silot2022-09-07Aside from the knowledge gained, the trainers are highly commendable.
Sara Knox2022-09-07What an awesome business! Finally, a way to hire the RIGHT person for my administrative tasks and they are remote! No office space to consider, W2's, 1099's or payroll. Jaime and his team of remote workers are top-notch! I hired my first assistant in May. I recently suffered a motorcycle accident and it left me unable to work for 2 weeks. But my assistant stepped right in to guide our CEO on all matters financial. It’s so nice to have that stress eliminated from my life!
Get Your Book Now!
Quit Repeating Yourself provides guidance for entrepreneurs, business leaders, and managers to help prevent unknown challenges from ruining their business.
