Bryan Weinert Simplifying the Mindset of Building Business Software from Idea to Completion | Ep. 196


Bryan Weinert

Bryan Weinert is a partner at Incipient Corporation, a software development company that simplifies the process of building and marketing apps for companies from inception to completion.

“It is very easy for a lot of product owners to envision the end and the success. We can all see the big picture of where we want to be but we are all challenged by the first three to five steps to take.” – Bryan Weinert

Work with Incipient

Bryan Weinert Simplifying the Mindset of Building Business Software from Idea to Completion | Ep. 196Their company name, Incipient, means the start or development of growth. Bryan works with startup and new ventures to properly define a product.

“Our main goal is to simplify the mindset of ‘Yes, you have a grand vision. But what is the core thing that you need to prove to validate the core of your idea?'” – Bryan Weinert

Together, they deal with specific questions when starting. They also help them determine which steps to take in the marketing process. Common factors that affect the results are the entrepreneur’s strengths, product, and industry.

Mindset for Entrepreneurs

Bryan discusses the importance of the MVP in mindset for entrepreneurs. The diversity of elements is a common challenge to deal with.

“If you have a product idea right now, what are its three to five core features, the solution you are looking to provide when a user engages with that feature, and what are the components?” – Bryan Weinert on product development

Time for a Product Blueprint

Knowing what you want to prove allows for streamlined development and production. A clear mindset helps identify key concerns and execute all the elements you want in a product. It also enables you to spend only for the features that matter.

At Incipient, they have a dimensional design process. For one week, they will guide you through the process of knowing what to do and of determining the necessary features.

To hear from Bryan Weinert, download and listen to the episode. Connect with him through the links below. Remember to let Bryan know you heard about him on Stop Riding the Pine!

Show Links from Bryan Weinert:


If you haven’t checked it out yet, listen to our previous episode Josh Haynam Successful Marketing with Quizzes | Ep. 195. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!


Jaime Jay

About Jaime Jay

Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.

Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.

He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.

When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.

He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.

He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.

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