Bryan Weinert

Bryan Weinert is a partner at Incipient Corporation, a software development company that simplifies the process of building and marketing apps for companies from inception to completion.

“It is very easy for a lot of product owners to envision the end and the success. We can all see the big picture of where we want to be but we are all challenged by the first three to five steps to take.” – Bryan Weinert

Work with Incipient

Bryan Weinert Simplifying the Mindset of Building Business Software from Idea to Completion | Ep. 196Their company name, Incipient, means the start or development of growth. Bryan works with startup and new ventures to properly define a product.

“Our main goal is to simplify the mindset of ‘Yes, you have a grand vision. But what is the core thing that you need to prove to validate the core of your idea?'” – Bryan Weinert

Together, they deal with specific questions when starting. They also help them determine which steps to take in the marketing process. Common factors that affect the results are the entrepreneur’s strengths, product, and industry.

Mindset for Entrepreneurs

Bryan discusses the importance of the MVP in mindset for entrepreneurs. The diversity of elements is a common challenge to deal with.

“If you have a product idea right now, what are its three to five core features, the solution you are looking to provide when a user engages with that feature, and what are the components?” – Bryan Weinert on product development

Time for a Product Blueprint

Knowing what you want to prove allows for streamlined development and production. A clear mindset helps identify key concerns and execute all the elements you want in a product. It also enables you to spend only for the features that matter.

At Incipient, they have a dimensional design process. For one week, they will guide you through the process of knowing what to do and of determining the necessary features.

To hear from Bryan Weinert, download and listen to the episode. Connect with him through the links below. Remember to let Bryan know you heard about him on Stop Riding the Pine!

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If you haven’t checked it out yet, listen to our previous episode Josh Haynam Successful Marketing with Quizzes | Ep. 195. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!