George Zwierko & Mike Compton How to Produce a Successful Video Campaign | Ep. 246
George Zwierko & Mike Compton
George Zwierko & Mike Compton are the Co-Founders of Three Chairs Production, a video production company located at Tampa, Florida. For five years now, they have brought people to an advanced level of brand experience through high-quality videos.
“So, the magic is in the pre-production. Magic is in the research that we do for brands … Yeah, it’s always taking a step back and starting with the why.” – George Zwierko
Starting Three Chairs Production
Prior to Three Chairs Production, George ran an ad agency. He’s always been in the creative industry. One day, he decided that he needed a video production arm to market his agency.
He’s known Mike for many years since he used to be his client. When he heard that Mike went to become an independent producer, he reconnected with him and started the company.
Three Chairs, Three Key Persons
The name of their company expresses the idea of an open conversation over a cup of coffee. The three chairs represent the key participants in the production journey: the producer, the creative, and the client.
“In order to take it to another level, you have to not only see it, hear it, and connect with it but you should also experience it.” – George Zwierko on storytelling through videos
High-Quality Video Experience
One of their lines of business has been into the interactive space. They are, in fact, doing an interactive experience installation within the Amalie Arena — home to NHL’s Tampa Bay Lightning.
“When you get there, you’d feel like you are at a complete destination but you are immersed in the brand 360 degrees.” – George Zwierko
The interactive space allows a person to experience a brand completely with all its sights, sound, touch, and smell. It brings the person to an advanced level of brand engagement. There’s an interactive display that allows a guest to sit in a space and completely engage with the video.
To hear from George Zwierko & Mike Compton, download and listen to the episode. Connect with George & Mike through the links below. Remember to let them know you heard about them on Stop Riding the Pine!
Show Links from George Zwierko & Mike Compton:
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About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
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