Ken Tucker is the Founder of Changescape Web, a digital marketing company that empowers small businesses to be found online. He is also a StoryBrand Certified Guide, a certified marketing consultant and a certified inbound marketing professional.
“If your website doesn’t convey what you do within 3 to 5 seconds, you run the risk of losing somebody if you do get them on your website.” – Ken Tucker
Fail Often in Digital Marketing
Ken believes in the fail often strategy. According to him, starting a business is exciting and one should never be afraid of failure.
“Online marketing is best done as a series of small experiments.” – Ken Tucker
Digital marketing, in particular, requires a constant series of tweaks. Businesses can make their best attempt to market in the highly measurable yet fast-changing environment.
Every Business is Unique
Ken shares that search engine optimization is not for everybody. One may do well using Facebook ads or a lead funnel instead. Before beginning, it is important to determine how much a business can afford.
“It ultimately depends on the type of business that you have, your capacity to grow, your capacity to make investments to grow your business.” – Ken Tucker
Way to Guide Customers
A clear-cut marketing strategy and brand message are also assets to a business. Having a sales funnel is one strategy that resonates with every line of business Ken could think of.
It guides customers through their journey. And when someone does visit a business website, the page should help that person know more and understand what the business can offer. Focus on adding value to leads and customers.
To hear from Ken Tucker, download and listen to the episode. Connect with him through the links below. Remember to let Ken know you heard about him on Stop Riding the Pine!
Show Links from Ken Tucker:
If you haven’t checked it out yet, listen to our previous episode Chris Cooper Gym Business Mentorship Success | Ep. 205. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!