Marie Incontrera The Social Way to Launch Your Book | Ep. 234
Marie Incontrera
Marie Incontrera is the author of Social Your Book Launch. Her consulting has empowered thought and business leaders in promoting their brands. Today, she shares her story, tips, and insights on the world of social media — and her preparations for a TED Talk.
“Find what makes you weird and make that a part of your brand, because it works.” – Marie Incontrera
The Story of an Entrepreneur
Marie is a social media, content creation and speaker consultant. She mainly works with thought leaders, business authors, coaches, and other consultants. In her spare time, she plays the piano and also plays roller derby.
Her journey goes back to her Music School days. She did social media marketing for their band. Seeing how skillful she was, her entrepreneur friend encouraged her to go a mile further with it.
It introduced her to great clients as well as to the different industries that could leverage social media marketing.
Incontrera Consulting
Marie looks into what works for her clients. For some, like business authors, LinkedIn is the place to go. Her consulting starts with an audit that leads to the evaluation of different social media platforms.
“Things grow and things change, so you really have to evaluate your plan and be able to adapt.” – Marie Incontrera
Tips on Social Media Marketing
One lesson that took her long to understand is that social media marketing takes time. It takes time to build one’s visibility and credibility. There is a need to provide value first.
“Nobody sees everything but everybody sees something. If you post every month, the algorithm doesn’t favor you and nobody will see it.” – Marie Incontrera
Content creation is one way of providing value to the target audience. The published content could be relevant today as it is 6 months from now. And as Marie observed, the clients who do the best are the ones with the most number of content.
To hear from Marie Incontrera, download and listen to the episode. Connect with her through the links below. Remember to let Marie know you heard about her on Stop Riding the Pine!
Show Links from Marie Incontrera:
If you haven’t checked it out yet, listen to our previous episode Frank Sell On Leadership and Giving Back | Ep. 233. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!
About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
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Quit Repeating Yourself provides guidance for entrepreneurs, business leaders, and managers to help prevent unknown challenges from ruining their business.
