Michael Katz is an award-winning humorist, former corporate marketer, author, and Founder of Blue Penguin Development. He helps small professional firms and entrepreneurs position themselves as Likeable Experts.
“Most of the people you interact with every day will never be in a position to hire you, but they’re in a position to tell people your value.” – Michael Katz
Goodbye to 9-to-5 Jobs
Michael has an MBA from Boston University and a BA from McGill University in Montreal. He served as a marketer for 12 years with his last employer.
“The internet was so happening that if you had a job, you were missing out.” – Michael Katz
He never expected to work on his own. Life outside his typical 9-to-5 job was unimaginable. But one day he made the decision to leave and embrace entrepreneurship.
Marketing through Humor
The beginning proved rather challenging for Michael. He didn’t know exactly how to do business solo. Three years after, he still did not find his paycheck any better. But there were no regrets.
He started by writing newsletters to express how much he liked the internet. By and by, he added personality into it. It led him to discover the powerful combination of fun and valuable business information.
Being Likeable to a Niche Audience
Authenticity is a crucial element in marketing. As a coach, he helps others market their brands using understandable language.
“For word of mouth to work, people have to clearly understand what you do.” – Michael Katz
So, instead of using generic terms, one could actually use those that are specific and familiar to the audience. When people understand what the message is about, it’s easy for them to relay it to others. And it will be easy for them to like the brand that is being marketed.
To hear from Michael Katz, download and listen to the episode. Connect with him through the links below. Remember to let Michael know you heard about him on Stop Riding the Pine!
Show Links from Michael Katz:
If you haven’t checked it out yet, listen to our previous episode Rocky Lalvani Secrets to Financial Freedom | Ep. 202. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!