Sheri Fitts Creating Meaningful Client Experiences | Ep. 218
Sheri Fitts
Sheri Fitts is an award-winning graphic designer who founded the marketing firm ShoeFitts. She mainly helps financial services firms market their brands and make it in the digital arena.
“People buy from people this formal relationship that is still critical but it is not the words you choose – it’s the human being that you are.” – Sheri Fitts
Career in the Financial Services
Sheri started in the financial services industry as a graphic designer. As she was creating materials for people to help them understand their 401k plans, she ended up becoming the leader.
They had lost their last salesperson who would sell those materials. Two colleagues gave her the idea of selling the materials herself instead of hiring people to sell them. That started her career in marketing.
She left the corporate world and started her own company ShoeFitts Marketing.
Testing & Branding in Marketing
Sheri loves marketing. She has an email engine that she can use to split test subject lines. She once split tested an email with a “WTF” subject line in one and a “What the Font” in the other.
“You need to kind of get that the world is changing. You need to be more transparent, authentic, and vulnerable, and your branding should reflect that.” – Sheri Fitts
Doing so allows her to determine which article has the better headline, and gives her idea of the best way to share it on her website and on social media.
Biggest Hurdle in the Financial Services
She wrote an article called The Trouble with Turtles. In the financial services world, everybody’s a turtle. In some ways, people tend to brag about it.
But Millennials have been born with remote controls in the hands. The challenge with some companies is that they think they are doing fine in their marketing.
They choose to keep the formalities including in areas of design and marketing.
To hear from Sheri Fitts, download and listen to the episode. Connect with her through the links below. Remember to let Sheri know you heard about her on Stop Riding the Pine!
Show Links from Sheri Fitts:
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About Jaime Jay
Meet Jaime Jay – a man who wears many hats, and wears them all admirably. He's a master connector, an entrepreneur extraordinaire, and a published author who knows how to get things done.
Before he found his way to the business world, Jaime served his country as a brave paratrooper in the U.S. Army. But that's just the beginning of his many accomplishments.
He's the founder of the renowned Bottleneck Distant Assistant Services firm, and his book "Quit Repeating Yourself" has become a must-read for entrepreneurs everywhere.
When he's not busy building his empire, you can find him on his beloved Harley Davidson, cruising through the countryside and taking in the invigorating effects of Uitwaaien – a Dutch practice that involves facing the wind to boost health and relieve stress.
He enjoys spending his free time outside building stuff with his wife, Nikita the dog and their two kittens (for now at least) Tommy and Tater.
He is ‘over-the-moon’ happily married to his wonderful wife Sara, his amazing daughter, Jessica, who is serving our country as a United States Army soldier. Jaime and Sara are the proud grand parents of two beautiful little girls.
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