171 Tim Sanders Combining Multiple Perspectives to Increase Sales

Tim Sanders

Tim Sanders is a New York Times bestselling author and sought-after keynote speaker. He’s also an expert at increasing sales through combining perspectives of a company’s departments, customers, and competitors.

“The companies that win business today…are faster than their competitors at solving problems.” – Tim Sanders

Start of a Journey

171 Tim Sanders Combining Multiple Perspectives to Increase SalesTim has been a salesperson for most of his career. While in high school, he sold radio spots. He also went into television advertising until eventually, he went to work with Mark Cuban at Broadcast.com.

In 2001, he served as the Chief Solutions Officer of Yahoo. And by 2005, he founded Deeper Media which offers consultation to leading brands.

Of Sales and Marketing

According to Tim, sales typically views marketing as the lead generator. Marketing helps increase the demand and opportunity for the company.

“Right now, the customer is usually 60% done with all of their sales journey before they ever talk to a salesperson for the first time.” – Tim Sanders

It may have been easy to market back then. But, things have changed. There are several decision makers to deal with.

Challenges in the Industry

Tim shares two challenges in today’s system. For one, the customer is already more than halfway done with his sales journey before reaching a salesperson. This is because they do their research.

“Today you don’t pitch and close, you solve problems.” – Tim Sanders

Another challenge is the competition in the market. It is easy to start a business nowadays because of automation. Winning a deal could already be like reaching the top.

To learn more from Tim Sanders, download and listen to the episode. Connect with him through the links below. Remember to let Tim know you heard about him on Stop Riding the Pine!

Show Links for Tim Sanders:

SRTP Episode Partners

If you haven’t checked it out yet, listen to our previous episode 170 Steven Robertson Creating a Successful Honor Business Culture. Don’t forget to leave a 5-star rating and review if you enjoyed the show. We would love to hear from you!

Thank you to MikeD, for providing the incredible editing for this episode. If you need to find an audio editor, send MikeD an email at miked@slapshotstudio.com. Interview ValetThank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests – You be the Guest, We do the Rest! Check out their new website at InterviewValet.com.

This episode of Stop Riding the Pine Podcast was brought to you by InterviewValet.com

Stop Riding the Pine is a lot of fun and we love sharing the shows we’ve done. We would greatly appreciate your assistance in helping us grow this show by not only downloading the episodes but also sharing them. Leave comments and rate our show so we can make the show even better.