Tim Sanders is a New York Times bestselling author and sought-after keynote speaker. He’s also an expert at increasing sales through combining perspectives of a company’s departments, customers, and competitors.
“The companies that win business today…are faster than their competitors at solving problems.” – Tim Sanders
Start of a Journey
Tim has been a salesperson for most of his career. While in high school, he sold radio spots. He also went into television advertising until eventually, he went to work with Mark Cuban at Broadcast.com.
In 2001, he served as the Chief Solutions Officer of Yahoo. And by 2005, he founded Deeper Media which offers consultation to leading brands.
Of Sales and Marketing
According to Tim, sales typically views marketing as the lead generator. Marketing helps increase the demand and opportunity for the company.
“Right now, the customer is usually 60% done with all of their sales journey before they ever talk to a salesperson for the first time.” – Tim Sanders
It may have been easy to market back then. But, things have changed. There are several decision makers to deal with.
Challenges in the Industry
Tim shares two challenges in today’s system. For one, the customer is already more than halfway done with his sales journey before reaching a salesperson. This is because they do their research.
“Today you don’t pitch and close, you solve problems.” – Tim Sanders
Another challenge is the competition in the market. It is easy to start a business nowadays because of automation. Winning a deal could already be like reaching the top.
To learn more from Tim Sanders, download and listen to the episode. Connect with him through the links below. Remember to let Tim know you heard about him on Stop Riding the Pine!
Show Links for Tim Sanders:
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